M E AT A L T E R N AT I V E S Plant-based purchasing power 81% OF SHOPPERS HAVE PURCHASED PLANT-BASED MEAT ALTERNATIVE PRODUCTS Prepared meals w/ plant-based meat alternatives Milk alternatives 68% 64% ȮǍॢ ȬǍࣱ Ɋ ඛ Ǎ Ɉ ͷ Ǎ ȓ 81% Cheese alternatives Plant-based dips, sauces 46% 42% Ǎ HOUSEHOLDS WITH AND WITHOUT CHILDREN Flexitarians are the highest purchasers of plant-based meat alternatives 84% 76% 70% 66% 69% 61% 57% 47% Vegans are the highest combined purchasers/interest in prepared meals, milk and cheese alternatives Plantbased meat alternatives Milk alternatives Prepared meals w/ plant-based protein 33% 40% Plant-based dips, sauces Cheese alternatives Children No children "Consumers today are seeking and buying plant-based ingredients at record levels because of their growing awareness of the environmental and health consequences of eating meat." - RACHEL SOEHARTO 68 MEAT+ POULTRY | 11.20 | www.meatpoultry.com