Meat+Poultry - December 2020 - 22

YEAR IN REVIEW

" The only
time you see
extreme sales
spikes like this
is leading up
to blizzards
and hurricanes,
but typically
people do not
stock up on
fresh meat, but
center-store
items instead. "
- ANNE-MARIE ROERINK

ahead of 2019. Between
" While normally there
Overall, meat dollar
increasing case counts
are some very interesting
sales between March 15
in the majority of states,
basket-level learnings
and Oct. 4 were up 28.3%
combined with many
to see what types of
and
volume
sales
restaurants being limited
produce or center-store
have
increased
by
16.9%
with
outdoor seating
items land in the basket
versus
2019.
restrictions
during winter
with fresh meat, this is
210 Analytics and IRI
up
North,
I
imagine
more of
harder now, " Roerink said.
the
food
dollar
will
move
back
" People are buying for many
to retail. "
more consumption occasions,
All these factors make it difficult
especially breakfast and lunch,
to predict or plan for 2021 trends. Analysts are
so trying to understand adjacencies is a
saddled with forecasting based on the recent
bit harder. "
past and come up with best estimates.
" Once we hit March, it will be impossible
VIRUS SPIKE
to
top
the 90% surge that we saw in 2020, so
Looking ahead to the winter months, Roerink
I
think
goals will shift from meeting/beating
said retail sales might see another spike if the
year-ago
targets to looking at week-to-week or
virus continues to spread in the United States.
month-to-month, "
Roerink said. " For holiday
" Given the grip the virus has on food
demand,
looking
at
the 2020 pandemic-affected
spending, I'm expecting to see retail sales rise
holiday
patterns
may
help predict the winter
once more, " she said. " Not to the extents we
holidays. "
saw in March and April, but certainly well

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Meat+Poultry - December 2020

Table of Contents for the Digital Edition of Meat+Poultry - December 2020

Meat+Poultry - December 2020 - 1
Meat+Poultry - December 2020 - VDG1
Meat+Poultry - December 2020 - VDG2
Meat+Poultry - December 2020 - 1
Meat+Poultry - December 2020 - 2
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