Meat+Poultry - December 2020 - 42

PROCESSOR PROFILE

Visitors come to Bear Creek
to shop the retail store for
everything from smoked
meats to kitchen essentials.

42

of struggle during off months. However in
the '80s, the company began producing salt
pork, primarily used for seasoning things like
vegetables, beans, turnip greens, etc. The
salt pork business has grown and become
a steady revenue stream for the company.
Customers include Publix in the east, HEB,
numerous Walmart distribution centers,
Brookshire Bros. and Kroger.
The salt pork business helps Bear Creek
" keep the lights on " throughout the year. When
the fourth quarter hits and the specialty items
start to sell rapidly, the company is already in a
solid position financially.
" Everything total, we're doing about
1.5 million lbs [salt pork] a year, which is
continuing to grow, " Shoults said. " Walmart
just told us they're looking for some more
items, so that's good news in the midst of a lot
of bad news these days in business. "
Retail customers make up 57% of
Bear Creek's business mix with 5% going
to " other wholesale " represented by
mom-and-pop and specialty shops. Mail
order provides 20% of its total business;
Bear Creek sent out 325,000 mail order

MEAT+ POULTRY | 12.20 | www.meatpoultry.com

catalogs this year, but two newer segments
make up the last 18% and have the Shoults
family excited.

ON-SITE RETAIL AND CATERING
On Nov. 1, 2018, Bear Creek's on-site retail
store (15% of total business), event space and
catering (3% of total business) headquarters
all opened. All the businesses live and operate
on the original 1,500-acre family farm outside
of Marshall, Texas. The retail store's footprint
covers a little over 17,000 square feet and
employs eight to 10 people plus a store
manager. To keep up with demand, the store
began opening on Sundays in October of 2020.
Bear Creek has remained open and
operating throughout the coronavirus
(COVID-19) pandemic, and its retail sales
have stayed strong. The new store carries
non-food items such as home décor and
kitchen essentials, as well, adding to Bear
Creek's ability to continually attract customers
through shutdowns.
" With COVID a lot of grocery stores were
limiting the amount of food that you could
buy, " Shoults said. " We didn't have any limits



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Meat+Poultry - December 2020

Table of Contents for the Digital Edition of Meat+Poultry - December 2020

Meat+Poultry - December 2020 - 1
Meat+Poultry - December 2020 - VDG1
Meat+Poultry - December 2020 - VDG2
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