Verde believes its new registered packaging provides its products " jump-off-the-shelf visual differentiation " from its competitors and fulfills consumer expectations for premium priced offerings. " Interestingly, this enhanced packaging comes with little added cost, " Lewis said. " The printed film is more expensive than commodity film, but it allows us to eliminate one of two labels. More importantly, it allows a notable increase in throughput because the label we're eliminating is somewhat tricky to land squarely on the brick of ground beef. This caused some push-pull between the operations and marketing teams - throughput and having a great looking label are both important. With registered film, our line speed increases. " Regardless of the attributes packaging tries to convey or provide, or the margins and value it supplies, a solid yet flexible strategy provides processors the marketing and customer service tools to showcase their ground beef products. Tyson Fresh Meats packages its ground beef products based on channel, brand and customer preference. SIMPLE IDEAS ARE ENLIGHTENING Simple is as simple does. Rollstock's RM-100 Packaging Machine features GET ENLIGHTENED state-of-the-art economical simplicity Call Today that is easy to use, saves on cost 800-295-2949 and space. And it's built tough. www.meatpoultry.com | 04.21 | MEAT+ POULTRY 43 www.rollstock.comhttp://www.rollstock.com