Meat+Poultry - April 2022 - 70

RETAIL REPORT
tips, with a shift from websites/apps to
social media.
" Search engines and YouTube are the top
platforms for meat tips and how-tos, " the study
said. " TikTok has become very powerful among
Gen Z and Millennials. "
Consumers search by the kind of meat/
poultry (58%), by cut (52%) and cooking
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92
PROCESS PREPARED FOOD SOLUTIONS
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* Batter, breading and fl avor application
* Frying and oil management
* Ovens and dryers/roasters
* Conveying and product handling
* Filling and weighing
* Foreign object and defect inspection
* Controls and information systems
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Delivering Results.
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method (48%). And reflecting consumer
demand for convenience, 57% of people said
the ability to add all recipe items to a list or
online shopping cart in one click is of interest
to them.
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OCCASIONAL ALTERNATIVES
Plant-based alternatives to meat were
mostly an occasional choice for
most consumers with only 9%
eating such products weekly.
Refrigerated and frozen plantbased
meat alternative sales hit
a plateau in the second quarter
of 2021 and started declining in
the third and fourth quarters,
according to data from IRI. There
were fewer trips (-3.6%) and lower
spend per trip (-1.1%).
Blended meat and
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~2~
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vegetable products present a
bridge opportunity to attract
consumers looking to reduce
their consumption of animal
proteins without eliminating meat
and poultry entirely from their
diet. The Power of Meat study
indicated that products featuring
vegetables or mushrooms that
are blended with ground meat
or poultry have both higher
household penetration and a
higher frequency of preparation.
But consumers drew a firm line
against cell-based or cultured meat
and poultry, according to the study.
Fewer than three in 10 meat eaters
(29%) said they would be willing to
try cultivated meat compared with
40% who would not. A look behind
the numbers revealed a range of
attitudes about cell-based meats
across different population groups.
For instance, 60% of Boomers are
unwilling to try cultivated meat
versus 27% of Gen Z.
However, individuals who want
to reduce the amount of meat they
eat or are influenced by concerns
over animal welfare (49%) and/
or environmental sustainability
(50%) are much more willing to try
cultivated meat.
70 MEAT+POULTRY | 04.22 | www.meatpoultry.com
LOOKING BACK. PRESSING FORWARD. ALWAYS INNOVATING.
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Meat+Poultry - April 2022

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