Meat+Poultry - December 2022 - 24

PROCESSOR PROFILE
Chappell Hill's current
plant was built in 1993,
on what is now known
as " Sausage Lane. "
which had marketed the products under the
trademarked name of Chappell Hill Sausage,
officially changed the business name to match
its signature line of products, and Chappell Hill
Sausage Co. was born.
By the '90s, the original building, which
sat where the company's parking lot is today,
was showing its age and the Cones realized
it wasn't going to be feasible to work out of
that facility for the long term. By then, the
laser focus of the business was on sausage
production, and to grow to the next level,
operations at the facility would need to comply
with standards required to be a federally
inspected plant, which wasn't feasible using
the aging structure.
" We built this plant in '93 because the
original plant was so old, " Cone said.
But swaying his father to agree to invest in
building a new facility was a hard sell, Cone
recalled, because he was convinced it would
be too expensive. The elder Cone was only
convinced of the need to build a new plant
after his son took him to see a brand-new
sausage plant, Southside Market in nearby
Elgin, Texas.
" When I took him there and he saw it, that
sold him, " Cone said. " My dad said, 'OK, get
24 MEAT+POULTRY | 12.22 | www.meatpoultry.com
the ball rolling.' " Unfortunately, Cone's dad
passed away just a year after the new plant
opened, but the siblings kept the business
moving forward.
One important aspect in the design of the
new facility included a retail meat case and a
restaurant situated in the front of the building
with the sausage processing floor in the back.
Customers can shop in the store's butcher shop
or eat breakfast or lunch at its cozy restaurant
six days a week. Given the location adjacent
to the highway, many commuters between
Austin and Houston are drawn to the store to
purchase fresh meat or for a roadside meal.
Cone said the retail store and the restaurant
serve as effective test marketing tools for
trying out new products because customers
will provide immediate feedback.
" I use this as my testing ground, " Cone said.
UP AND RUNNING
Chappell Hill specializes in small-batch
processing, with production runs of 200 lbs of
product at a time and the company employs
about 40 workers.
Daily production capacity is 25,000 lbs
during an 8-hour shift, but typical daily
production is about 15,000-20,000 lbs. Chappell

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Meat+Poultry - December 2022

Table of Contents for the Digital Edition of Meat+Poultry - December 2022

Meat+Poultry - December 2022 - Intro
Meat+Poultry - December 2022 - 1
Meat+Poultry - December 2022 - 2
Meat+Poultry - December 2022 - 3
Meat+Poultry - December 2022 - 4
Meat+Poultry - December 2022 - 5
Meat+Poultry - December 2022 - 6
Meat+Poultry - December 2022 - 7
Meat+Poultry - December 2022 - 8
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Meat+Poultry - December 2022 - 11
Meat+Poultry - December 2022 - 12
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Meat+Poultry - December 2022 - 20
Meat+Poultry - December 2022 - 21
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Meat+Poultry - December 2022 - 24
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Meat+Poultry - December 2022 - 33
Meat+Poultry - December 2022 - 34
Meat+Poultry - December 2022 - 34a
Meat+Poultry - December 2022 - 34b
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Meat+Poultry - December 2022 - 36
Meat+Poultry - December 2022 - 37
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Meat+Poultry - December 2022 - SUPP1
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https://digital.meatpoultry.com/sosland/mp/meatpoultry-february-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-january-2022
https://digital.meatpoultry.com/sosland/mp/-meatpoultry-december-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2021
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