Meat+Poultry - December 2022 - 34

MEAT PERSPECTIVES
Purpose & Impact
Global Progress Summary
2021 - 2022
McDonald's Corporation
and welfare. Some, including but not limited
to, Arby's, Burger King, Culver's, McDonald's,
Taco Bell, and Wendy's, have joined the US
Roundtable for Sustainable Beef (USRSB)
whose mission is to " advance, support, and
communicate continuous improvement
of sustainability across the US beef value
chain. The USRSB involves multiple sectors
throughout the food chain from cattle
producers, packers/processors, retail/
foodservice, allied industry, and civil society,
who have committed to continuously explore
options for improving the sustainability of
beef. Along with multi-member initiatives,
such as USRSB, QSRs are also working with
groups such as Progressive Beef, IMI Global,
A Greener World and many other third-party
verification companies to implement audit
programs to ensure transparency in their
production practices.
Additionally, USDA's Agricultural Marketing
Service provides fee-based, Process Verified
Program (PVP) service. PVPs allow producers
and processors to verify and market products
based on production and/or handling practices
or quantifiable characteristics, such as
age. PVPs are supported by a documented
management system that is verified with
a desk audit and an on-site audit of the
operation by a qualified Agricultural Marketing
Service auditor. Some of the commonly used
PVPs for poultry are: No Antibiotics Ever,
100% Vegetarian Diet, USA Source Verified,
Responsible Use of Antibiotics, Raised Cage
Free, and Naturally Tender.
McDonald's, Burger King
and other QSRs created
in-house programs to
address product sourcing
issues such as traceability,
sustainability, or practices
in animal handling.
compostable and recyclable by 2025, and to
add vegetarian menu items, while McDonald's
initiated actions to reduce greenhouse gas
emissions and continue to advance sustainable
beef production practices.
Many QSRs have developed corporate
specific programs to address product
sourcing that include items like traceability,
sustainability, or practices in animal handling
34 MEAT+POULTRY | 12.22 | www.meatpoultry.com
During the pandemic some QSRs limited
menu options, partly due to inventory and
supply disruptions and partly due to staffing
limitations. The meat supply disruptions
also opened the door for changes in product
specifications, such as allowing the use of
frozen and imported trim for ground beef.
Today, some QSRs have maintained a more
limited menu and are continuing to allow more
flexibility in meat sources, while others have
added plant-based protein options to minimize
the impact of future supply chain issues.
Reducing food waste and increasing
efficiency are two additional concerns facing
QSRs, and both can impact meat and poultry
producers and processors. To meet these
challenges, some QSRs have added pre-cooked
items to their menu. For example, using
McDonald's Corp.; Burger King International
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Meat+Poultry - December 2022

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