Meat+Poultry - February 2022 - 90

THE INSIDER
Going the extra yard
ESPN and Eckrich partnered up to
participate in Eckrich's $1 Million
Challenge for Teachers to help
fund education projects. Thanks to
a few lucky tosses of the football,
Eckrich, a Smithfield Foods brand,
pledged to donate $300,000 to
CFP Foundation's Extra Yard for
Teachers Charity.
My face mask
has a first name...
For anyone who remembers being a kid turning a piece of bologna into a face
mask by biting holes in the slice for your eyes and mouth, Oscar Mayer now offers
the real deal - a bologna-inspired face mask that will actually rejuvenate the skin.
" Oscar Mayer has a legacy bringing levity to things that have gotten too
serious, and beauty is a ripe territory to playfully subvert, " said Lindsey Ressler,
senior marketing analyst, Oscar Mayer. " Inspired by those who used to playfully
make masks out of their bologna as kids, this product was born as a modern-day
way to spark smiles for fans of Oscar Mayer and beauty enthusiasts alike. This
is the latest in our brand movement to create work that feels more like pop-art
and less like traditional commercial advertising - inspired by the old, modernized
for today. "
The Kraft Heinz brand partnered with Seoul Mamas, a Korean beauty and
skincare company, to develop the new face masks. The masks are available from
Amazon for $5 while supplies last.
OVERherd
" The Court's decision today to pause
OSHA's vaccine and testing mandate
for private businesses will help
ensure the food industry is able to
continue meeting our customers'
needs as efficiently and effectively
as possible amid the ongoing supply
chain and labor disruptions. "
- Leslie G. Sarasin, president and chief executive officer of FMI - The Food Industry
Association, on the Supreme Court blocking the emergency temporary standard for
COVID-19 vaccines and testing for companies with 100 or more employees.
90 MEAT+POULTRY | 02.22 | www.meatpoultry.com
Kirk Herbstreit, ESPN/ABC
college football analyst, and
Marty Smith, sports journalist for
ESPN, had five chances each to
successfully complete a 15-yard
throw through a target during the
Playoff Fan Central event at the
Indiana Convention Center. Smith
completed his fourth attempt.
" There's no denying that
teachers are heroes, and I'm
thankful that this donation will help
provide them with the resources
that they need to ensure they have a
brighter 2022, " Smith said.
Seeing is believing
A farmer from Turkey is using
technology to help expand his
milk production. Izzet Kocak
started outfitting his cows with
virtual reality goggles that featured
outdoor pasture settings to see if
his cows would produce more milk
in the natural setting.
After a few tests, Kocak found
that the cows that wore the goggles
produced more milk than those
without - 27 liters of milk with the
VR goggles compared to 22 liters
without. Prior to using VR, Kocak
had tried playing classical music for
his cows to keep them calm.
Kraft Heinz; Smithfield Foods
http://www.meatpoultry.com
Meat+Poultry - February 2022

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