Meat+Poultry - January 2022 - 90

THE INSIDER
Bojangles'
works of art
Bojangles launched its first-ever batch of
NFTs - non-fungible tokens - to honor the
company's fan-favorite Chicken Supremes spicy chicken strips.
The company auctioned off seven 1:1 NFTs which the company said are
infused with unique styles from each artist. All proceeds from the auction went
to the artists along with royalties that will go to them in perpetuity. The highest
bidders won the rights to the digital art tokens, but also free Chicken Supremes
for a year.
" Our Chicken Supremes are so delicious they deserve to be made into
collectible art, and what's more fitting to celebrate their greatness than to dive
into the NFT space while supporting local artists, " said Jackie Woodward,
Bojangles' chief brand and marketing officer. " We're hoping this partnership
inspires our Supremes fans and celebrates the tasty spot where great food and
art collide. "
All about Mel
Legendary comedian and director Mel Brooks joins countless New Yorkers as a
fan of the iconic Carnegie Deli. Now fans of both the comedian and the deli can
combine their two loves by purchasing Mel Brooks: A Memoir and a Nosh from
Carnegie Deli's website (https://carnegiedeli.com/collections/).
The gift pack includes Brooks' memoir, " All About Me! My Remarkable
Life in Show Business, " which was published Nov. 30. The 95-year-old awardwinning
actor and director - who is one of the elite few who has won an
Emmy, Grammy, Oscar and Tony - shares " tales of struggle, achievement, and
camaraderie " in his 480-page narrative.
Also included in the $159 gift package are some of Brooks' favorite Carnegie
Deli treats - 1.5 lbs of pre-sliced Carnegie Deli pastrami; 1.5 lbs of pre-sliced
Carnegie Deli corned beef; one 12-oz bottle of Carnegie Deli Dusseldorf
mustard; one 4-inch cheesecake; and a Carnegie Deli coffee mug.
OVERherd
90 MEAT+POULTRY | 01.22 | www.meatpoultry.com
You'll always
be my Big Mac
McDonald's is taking its mashups
with celebrities up an octave with
Mariah Carey. The Mariah Menu,
which launched in December,
followed a string of successful
collabs featuring pop culture icons
like K-pop group BTS and the
rapper, Saweetie. The promotion
featured daily deals on items such
as Chicken McNuggets, Sausage
McMuffins and the Big Mac. Fans
also had the chance to buy special
Mariah x McDonald's merch -
exclusive beanies and t-shirts.
" Just like so many of my fans,
I have such amazing memories
with McDonald's over the years, "
Carey said. " I always get a sense
of nostalgia when I see the Golden
Arches, so creating throwback
merch with one of my favorite
photos from the 90s was really fun
for me. "
" Our front-line team members tell us higher pay is important,
but that's only a part of the story - they also want more
flexibility and more say over their time. In rural parts of
the country, they don't want to have to drive miles to see the
doctor. Everything we're doing is because our team members
are the heart of our business and its future success. "
- Donnie King, president and chief executive officer of Tyson Foods,
announcing $50 million in year-end bonuses to front-line and hourly workers.
Bojangles: McDonald's Corp.
https://www.carnegiedeli.com/collections/ http://www.meatpoultry.com
Meat+Poultry - January 2022

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