Meat+Poultry - January 2023 - 18

COVER STORY
just some of the benefits, he said. Meanwhile,
the new platform will give ranchers another
option to access an additional market to sell
their cattle and give foodservice players an
opportunity to expand their menus.
OPPORTUNITIES KNOCKING
After joining TWR in 2022, Tripician recognized
SunFed Ranch as a valuable supplier, but after
hearing their story and strategy, he realized a
more meaningful message could be sent with
the right partner.
" If we're going to resonate and try to
change the way people think about grass-fed
and human health and planet health, then we
should do it together, " Tripician said.
When looking for grass-fed beef products,
The majority of the cattle
raised by SunFed Ranch
graze in California near its
headquarters in Woodland.
serve as president and CEO of the new,
combined company.
" Grass Fed Foods will lead the way for
consumers that want to upgrade their beef
purchases to a better, healthier choice for
themselves, their family and the planet,
allowing them to embrace these products, "
Tripician said.
Prior to joining Teton Waters, Tripician
worked as president of Perdue Premium Meat
Co., which included the brands of Niman
Ranch, Coleman Natural, Panorama Organic
Grass-Fed, Sioux Preme and Alexander &
Hornung. His resume includes 36-plus years of
marketing and branding experience and about
25 years working in the meat industry.
While discussing this new endeavor,
he shared how he believes GFF can make
a meaningful difference in the health and
wellness of consumers by putting more nontraditionally
produced beef on the plates of
more consumers. Reducing childhood obesity
and giving aging consumers better diet control
while relying less on pharmaceuticals are
18 MEAT+POULTRY | 01.23 | www.meatpoultry.com
Tripician wants to examine all elements,
including where the livestock's genetics
come from, what land it's raised on and soil
production on that land.
With SunFed Ranch, those boxes are
checked. Based in Woodland, Calif., Matt
Byrne, SunFed Ranch co-founder and sixthgeneration
rancher, shared his support for this
deal and how it can improve the lives of US
cattle ranchers and US families.
" At the core of our company is creating
the connection between these families. Every
parent wants to see their family thrive, " Byrne
said. " Grass-fed beef is a simple change that
improves family diets and regenerates the land
we all count on. "
Another partner at SunFed Ranch, Chris
Donati, co-founder and CEO, said that as a
fifth-generation rancher, his role as a steward
of the land, livestock and ranchers is at the
very core of what they do at the company.
" We have grass-fed ranching and livestock
relationships that allow us to scale the
brand with great partners coast-to-coast, "
Donati added.
GFF shared that the combined businesses
would have more than $150 million in sales at
the merger date, trailing 12 months. SunFed
itself raises about 350 cattle per week with the
ability to grow in the future.
Even with the generations of knowledge,
SunFed made changes in the last 15 years that
added to its existing cattle business.
Byrne shared that controlling most aspects
from the farm to the table was the best route to
sustain what the family built.
Shea Evans
http://www.meatpoultry.com

Meat+Poultry - January 2023

Table of Contents for the Digital Edition of Meat+Poultry - January 2023

Meat+Poultry - January 2023 - Intro
Meat+Poultry - January 2023 - FCa
Meat+Poultry - January 2023 - FCb
Meat+Poultry - January 2023 - 1
Meat+Poultry - January 2023 - 2
Meat+Poultry - January 2023 - 3
Meat+Poultry - January 2023 - 4
Meat+Poultry - January 2023 - 5
Meat+Poultry - January 2023 - 6
Meat+Poultry - January 2023 - 7
Meat+Poultry - January 2023 - 8
Meat+Poultry - January 2023 - 9
Meat+Poultry - January 2023 - 10
Meat+Poultry - January 2023 - 11
Meat+Poultry - January 2023 - 12
Meat+Poultry - January 2023 - 13
Meat+Poultry - January 2023 - 14
Meat+Poultry - January 2023 - 15
Meat+Poultry - January 2023 - 16
Meat+Poultry - January 2023 - 17
Meat+Poultry - January 2023 - 18
Meat+Poultry - January 2023 - 19
Meat+Poultry - January 2023 - 20
Meat+Poultry - January 2023 - 21
Meat+Poultry - January 2023 - 22
Meat+Poultry - January 2023 - 23
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Meat+Poultry - January 2023 - 25
Meat+Poultry - January 2023 - 26
Meat+Poultry - January 2023 - 27
Meat+Poultry - January 2023 - 28
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Meat+Poultry - January 2023 - 30
Meat+Poultry - January 2023 - 31
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https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2024
https://digital.meatpoultry.com/sosland/mp/special-supplement-bacon-trends-technology-march-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-february-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-january-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-december-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2023
https://digital.meatpoultry.com/sosland/mp/special-supplement-ground-meat-trends-technology-july-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2023
https://digital.meatpoultry.com/sosland/mp/special-supplement-bacon-trends-technology-march-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-february-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-january-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-december-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2022
https://digital.meatpoultry.com/sosland/mp/special-supplement-ground-beef-trends-technology-september-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2022
https://digital.meatpoultry.com/sosland/mp/special-supplement-meat-alternative-trends-and-technology-may-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2022
https://digital.meatpoultry.com/sosland/mp/special-supplement-bacon-trends-technology-march-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-february-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-january-2022
https://digital.meatpoultry.com/sosland/mp/-meatpoultry-december-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2021
https://digital.meatpoultry.com/sosland/mp/special-supplement-ground-meat-trends-technology-october-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2021
https://digital.meatpoultry.com/sosland/mp/special-supplement-meat-alternatives-may-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2021
https://digital.meatpoultry.com/sosland/mp/2021_02_01
https://digital.meatpoultry.com/sosland/mp/2021_01_01
https://digital.meatpoultry.com/sosland/mp/2020_12_01
https://digital.meatpoultry.com/sosland/mp/2020_11_01
https://digital.meatpoultry.com/sosland/mp/2020_10_01
https://digital.meatpoultry.com/sosland/mp/2020_09_01
https://digital.meatpoultry.com/sosland/mp/2020_08_01
https://digital.meatpoultry.com/sosland/mp/2020_07_01
https://digital.meatpoultry.com/sosland/mp/2020_06_01
https://digital.meatpoultry.com/sosland/mp/2020_05_01
https://digital.meatpoultry.com/sosland/mp/2020_04_01
https://digital.meatpoultry.com/sosland/mp/2020_03_01
https://digital.meatpoultry.com/sosland/mp/2020_02_01
https://digital.meatpoultry.com/sosland/mp/2020_01_01
https://digital.meatpoultry.com/sosland/mp/2019_12_01
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https://digital.meatpoultry.com/sosland/mp/2019_07_11
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https://digital.meatpoultry.com/sosland/mp/2019_02_01
https://digital.meatpoultry.com/sosland/mp/2019_01_01
http://digital.meatpoultry.com/sosland/mp/2018_12_01
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http://digital.meatpoultry.com/sosland/mp/2018_09_01
http://digital.meatpoultry.com/sosland/mp/2018_08_01
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http://digital.meatpoultry.com/sosland/mp/2018_04_01
http://digital.meatpoultry.com/sosland/mp/2018_03_01
https://www.nxtbook.com/sosland/mp/2018_02_01
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https://www.nxtbook.com/sosland/mp/2017_12_01
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https://www.nxtbook.com/sosland/mp/2016_12_01
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https://www.nxtbook.com/sosland/mp/2016_07_01
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https://www.nxtbook.com/sosland/mp/2016_01_01
https://www.nxtbook.com/sosland/mp/2015_12_01
https://www.nxtbook.com/sosland/mp/2015_11_01
https://www.nxtbook.com/sosland/mp/2015_10_01
https://www.nxtbook.com/sosland/mp/2015_09_01
https://www.nxtbook.com/sosland/mp/2015_08_01
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https://www.nxtbook.com/sosland/mp/2015_03_01
https://www.nxtbook.com/sosland/mp/2015_02_01
https://www.nxtbook.com/sosland/mp/2015_01_01_mp
https://www.nxtbook.com/sosland/mp/2014_12_01
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https://www.nxtbook.com/sosland/mp/2012_12_01
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https://www.nxtbook.com/sosland/mp/2012_07_01
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https://www.nxtbook.com/sosland/mp/2012_02_01
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https://www.nxtbook.com/sosland/mp/2011_12_01
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https://www.nxtbook.com/sosland/mp/2011_03_01
https://www.nxtbook.com/sosland/mp/2011_02_01
https://www.nxtbook.com/sosland/mp/2011_01_01
https://www.nxtbook.com/sosland/mp/2010_12_01
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https://www.nxtbook.com/sosland/mp/2010_10_01
https://www.nxtbook.com/sosland/mp/2010_09_01
http://digital.meatpoultry.com/sosland/mp/2010_08_01
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http://digital.meatpoultry.com/sosland/mp/2010_02_01
http://digital.meatpoultry.com/sosland/mp/2010_01_01
http://digital.meatpoultry.com/sosland/mp/2009_12_01
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http://digital.meatpoultry.com/sosland/mp/2009_09_01
http://digital.meatpoultry.com/sosland/mp/2009_08_01
http://digital.meatpoultry.com/sosland/mp/2009_07_01
http://digital.meatpoultry.com/sosland/mp/2009_06_01
http://digital.meatpoultry.com/sosland/mp/2009_05_01
http://digital.meatpoultry.com/sosland/mp/2009_04_01
http://digital.meatpoultry.com/sosland/mp/2009_03_01
http://digital.meatpoultry.com/sosland/mp/2009_02_01
http://digital.meatpoultry.com/sosland/mp/2009_01_01
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http://digital.meatpoultry.com/sosland/mp/2008_03_01
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http://digital.meatpoultry.com/sosland/mp/2008_01_01
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http://digital.meatpoultry.com/sosland/mp/2004_11_01
http://digital.meatpoultry.com/sosland/mp/2004_10_01
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