Meat+Poultry - July 2021 - 10

BUSINESS NOTES
JBS pays $11M ransom
after cyberattack
JBS USA paid $11 million in ransom after
hackers breached the company's servers in
North America and Australia in late May.
The majority of the company's facilities
were operational when JBS made the
payment. The company decided to pay the
ransom to ensure no data was taken and to
" mitigate any unforeseen issues related to
the attack. "
" This was a very difficult decision
to make for our company and for me
personally, " said Andre Nogueira, chief
executive officer of JBS USA. " However, we
felt this decision had to be made to prevent
any potential risk for our customers. "
JBS announced on May 31 that some
of the servers that support its North
American and Australian IT systems were
the target of an organized cybersecurity
attack. In response to the attack, JBS
suspended all affected systems, notified
law enforcement authorities and activated
the company's global network of IT
professionals and third-party experts to
resolve the situation.
Pringles enters the
chicken sandwich
fray with Wendy's
The chicken sandwich craze is no longer
relegated to the consumer's favorite
fast-food drive-thru. Kellogg Co. recently
jumped on the bandwagon with a
co-branded Pringles chip flavor, Wendy's
Spicy Chicken. Billed as a limited-edition
offering and similar to its introduction of
Wendy's Baconator flavored chip from
Pringles in 2020, the iconic chip brand again
challenged its R&D professionals, this time
to duplicate the flavor of Wendy's fiery
chicken sandwich in a single-bite product.
" Following the enthusiasm for Pringles
Baconator, we knew we had to challenge
ourselves and perfectly capture the
flavor of another popular menu item, "
said Gareth Maguire, senior director of
marketing for Pringles. " The debut of
10 MEAT+POULTRY | 07.21 | www.meatpoultry.com
SugarCreek
adds to Ohio
investment
Backup servers were not affected, and
the company said there was no evidence
that customer, supplier or employee data
had been compromised or misused as a
result of the attack. JBS USA and Pilgrim's
Pride were able to limit the loss of food
produced during the attack to less than
one days' worth of production.
The Federal Bureau of Investigation
attributed the JBS attack to organized
cybercriminal groups REvil and
Sodinokibi. The company credited the
quick recovery from the attack to its
investment in cybersecurity.
" JBS USA's ability to quickly resolve
the issues resulting from the attack
was due to its cybersecurity protocols,
redundant systems and encrypted backup
servers, " the company said. " The company
spends more than $200 million annually
on IT and employs more than 850 IT
professionals globally. "
JBS USA said it maintained constant
communication with government officials
throughout the incident.
SugarCreek Brandworthy
Food Solutions, a food
and bacon manufacturer,
has announced plans to
invest $10 million in its
production facility in
Sharonville, Ohio. The
expansion will allow
SugarCreek to grow its
line of bacon-related
products and add 235
new jobs.
As part of the
renovation of the facility,
SugarCreek said it will
install new flooring and
a new drain system,
as well as asbestos
abatement.
" We are thrilled to
continue our growth
in the great state of
Ohio, " said Jennifer
Richardson Hutcheson,
chief relationship officer
at SugarCreek. " Our very
first facility opened in
Washington Court House
in 1966, and we are very
proud to now open our
seventh facility overall
and fourth in Ohio. We
are grateful to partner
with both JobsOhio and
REDI Cincinnati on this
project and look forward
to our continued growth
in the region. "
Pringles Wendy's Spicy Chicken provides a
crunchy, unnecessarily genius way to enjoy
the spicy, juicy deliciousness of the No. 1,
hands down best chicken sandwich in the
US ... in a single crisp. "
As part of the partnership, each can of
the new chips is labeled with a code on its
seal that enables consumers to receive a
free spicy chicken sandwich from Wendy's
with a purchase made using its mobile app.
In January 2020,
SugarCreek received
approval from the city
of Dayton, Ohio, to
redevelop a former
Kroger store into another
company warehouse.
The Cincinnati-based
company said Dayton's
SugarCreek facility
produces only fully
cooked bacon.
The Wendy's Co.
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Meat+Poultry - July 2021

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