Meat+Poultry - July 2022 - SUPP18

SPONSORED CONTENT
Putting the
WHILE ITS CORE BUSINESS
has historically been based on
its slicing expertise, Weber has
expanded its engineering and
innovation offerings to include true
integration with solutions ranging
from product preparation to
packaging and end-of-line solutions
with a digital suite of offerings to
help processors better manage their
operations in real time.
Leading up to IFFA 2022,
Weber promised to demonstrate
its approach to full production line
concepts. Weber's evolution as a
comprehensive solutions provider
guarantees unmatched value. By
showcasing more than just slicing
expertise, Weber stated that it was
" Perfectly lined up for tomorrow's
challenges with holistic solutions, "
and, in Frankfurt, it delivered.
" What we're offering are fully
integrated, data-based solutions that
just happen to produce sliced and
packaged meats and cheeses, " said
Jarrod McCarroll chief executive
officer of Weber Inc.
At IFFA 2022, Weber highlighted
integration of equipment, designed
to work together in lockstep by maintaining
intelligent communication
between components. Weber also
showcased new packaging, dividing,
scanning and pressing technologies.
Precision packaging
Weber chose the occasion of
the triennial IFFA event to further
18
2022 IFFA RECAP MEAT+POULTRY
'we' in Weber
The perennial leader in slicing
technology has evolved as an end-to-end
solutions provider
highlight its well-received packaging
solution, the wePACK 7000. The
wePACK platform delivers precision
thermoform packaging as a sustainable
solution for processors of
sliced meats and cheeses and closes
production line gaps with a more
thoroughly integrated, high-speed
packaging product. Integration has
been at the heart of Weber's entry
into the packaging arena. Through a
thorough and focused development,
with the target of solving traditional
machine and line challenges to
establish as a world class thermoforming
solution, the wePACK is an
emphatic compliment to Weber's
world-class slicing solutions. Through
the utilization of the same control
system, electrical, and pneumatic
components as Weber's existing
product portfolio, the wePACK
7000 ensures accuracy, speed, and
continuous operation via the lauded
Weber Power Control system.
Zach Bearson, Weber's Director
of Business Development, stated,
" the integration offered by the
wePACK, in the context of line
solutions, is something that the
industry, up until now, has only been
able to dream about. Mechanical,
electrical, and digital, the holistic
approach challenges the status
quo and creates new opportunities
relative to self-optimization and line
control. "
Like Weber's slicing equipment,
its packaging technology is built for
high-speed throughput, longevity,
and food safety, combining robust
engineering with an eye toward
sanitary design. Unique when
compared to many packaging solutions
available today, the wePACK
7000 boasts the strongest frame on
the market. It facilitates packaging
formats that include modified atmosphere,
vacuum-skin, envelope and
multi-layer packaging.
" This is built like a tank, " McCarroll
said during a booth tour at IFFA.
He went on to point out the
strength of the system prevents
" frame flex " which can negatively
affect film tracking.
" Alignment is critical, " said
Bearson, relative to the packaging
film, stating how what might start
as a microscopic variance can
exponentially develop into an issue
that requires downtime to correct,
especially detrimental in high-volume,
continuous production lines.
" It's not unlike hanging wallpaper,
where a deviation at the top ends
up being a major problem at the
bottom, " he said.
To ensure alignment accuracy,
the wePACK's top and bottom film
Weber
Meat+Poultry - July 2022

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