Meat+Poultry - March 2022 - 20

SOSLAND PUBLISHING
years
Charles Sosland
FORMER PUBLISHER
1996-1998
Dave Crost
PUBLISHER
2005-PRESENT
Keith Nunes
FORMER EDITOR
1992-2005
Joel Crews
EDITOR
2000-PRESENT
" We published some of what I consider the
best trade journalism anywhere and certainly
the best the meat industry had ever seen, "
Bjerklie said.
Bjerklie continued as editor until 1996,
when Sosland Publishing purchased M+P, and
he then became a contributing editor.
One of the most remarkable aspects of
M+P is its outstanding roster of contributing
editors. Many of the meat industry's thought
leaders are on that list, and their articles
have bolstered the magazine's content and
burnished its reputation.
In the 1970s, the magazine offered " Doc
Williams' Forecast " , a monthly column by
Willard F. Williams, a leading market analyst
who specialized in livestock forecasts and
futures trading. " The Knocking Pen " offered
folksy observations made by an anonymous
writer, who asked to be identified only as " a
West Coast packer. "
In 1987, M+P listed among its contributing
editors three university professors, two
lawyers, a retired meat packer, a director of
R&D and a livestock handling specialist.
" Our contributors have made a real
difference in the credibility of the magazine, "
Crews said. " Temple Grandin is America's
foremost expert in animal welfare, and her
'From the Corral' column has been exclusively
with M+P for about 40 years. "
As M+P readers know, Grandin possesses
an expertise in animal handling with a
unique perspective. At the time Bjerklie first
interviewed her on this subject, she was
already consulting with major beef and pork
packers. Her theory that mishandled and
mistreated animals meant poorer quality meat
has changed animal management practices
20 MEAT+POULTRY | 03.22 | www.meatpoultry.com
substantially. Being autistic, her gift of visual
thinking allows her to provide unique animal
handling solutions and livestock handling
design consulting with a unique approach.
Columnist Steve Kay, publisher of Cattle
Buyers Weekly, is an icon in the red meat
industry and has contributed his editorial
expertise to M+P for more than three decades.
Contributor Steve Krut, another living legend
in the industry, writes " Small Business Matters "
to spotlight this innovative segment and
inform readers about their larger business
concerns. Richard Alaniz, the magazine's labor
correspondent of more than 20 years, taps
his considerable legal experience to write
about what owners and executives have to
think about as an employer. Donna Berry
and Bernard Shire complete today's roster of
M+P contributing editors with their expertise
in ingredients development, packaging and
Washington, DC, developments, respectively.
" The contributors bring a tremendous
amount of industry knowledge, " Crews said.
About the time the magazine expanded to
national distribution, it introduced its annual
Red Book. This special issue, now published
in May, assembles a comprehensive guide to
suppliers of equipment, products and services
along with a roster of industry associations.
The magazine's Salary Survey, initiated in
the 1990s, is unique among the trade magazines
serving the meat and poultry industry.
" No one has ever done this in our field, yet
it's been offered for more than 30 years now, "
Crews said. " Like all research-based special
reports, they take considerable time and
resources, but they are well read. "
Today, the survey is conducted by
Kansas City, Mo.-based Cypress Research.
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Meat+Poultry - March 2022

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