Meat+Poultry - March 2023 - 82

THE INSIDER
Fly, Bird Dogs flyyy!
Marketing and promotions officials with Philly-based Dietz & Watson stayed
plenty busy in the runup to the Super Bowl. As an official sponsor of the NFL's
Philadelphia Eagles, the company wanted to do something special to get fans
fired up leading into the division playoffs and throughout the team's playoff run.
Enter the Bird Dog, an original hot dog recipe made with Dietz & Watson Eagles
Beef Franks topped with french fried onions, long hot peppers and provolone
cheese, served in Eagles-green rolls.
Conveying the Bird Dogs on this journey to
the year's biggest game was the Bird Dogs Food
Truck, which made a stop at Lincoln Financial
Field on Feb. 5 just before the team traveled to
Arizona for Super Bowl LVII. The food truck was
on-site giving away more than 1,000 Bird Dogs to
fans just days before the Kansas City Chiefs flew
away with the coveted Lombardi Trophy.
" Dietz & Watson has been Philly proud since
1939, " the company said. " They were born and
bred in Philadelphia, and the fabric of the city is
woven into the DNA of the company. For over
80 years they've been making premium meats and cheese the right way, even if
it's the hard way. As an official partner of the Philadelphia Eagles, they want to
do more than just cheer along with the legions of fans in the city, they want to
feed them. "
Cluckin' cauliflower
Chick-fil-A is testing a one-of-akind
sandwich entrée, the Chickfil-A
Cauliflower Sandwich, at
restaurants in Denver, Charleston,
SC, and North Carolina's
Greensboro-Triad region.
The sandwich is made with
a tender cut of real cauliflower
and then marinated, breaded
with a signature seasoning,
pressure-cooked, and served on a
toasted buttery bun with two dill
pickle chips.
IYKYK 'now you know'
Fans of Krystal, known for square sliders, chose the company's new brand
tagline - " Now You Know " - through polling the week of Feb. 6. Fans voted
via social media between the options of " Now You Know. " and " Who Else? "
for Krystal's new tagline. " Now You Know. " won fans' votes by a 2:1 ratio.
Rap artist 2 Chainz, head of Krystal's Creative Marketing, kicked the
poll off for fans on his Twitter account.
" When we share about what we have been up to and what is in the
works we will hear 'I didn't know you all were doing that,' well now they
know, " said Casey Terrell, chief marketing officer for Krystal.
OVERherd
" Yes, we got hit in the mouth
in Q1 because of all the protein
on the market in Q1. "
- Donnie King, president and chief executive officer of Tyson Foods Inc., speaking to
analysts about the company's lackluster first-quarter 2023 financial performance.
82 MEAT+POULTRY | 03.23 | www.meatpoultry.com
" Guests told us they wanted
to add more vegetables into
their diets, and they wanted a
plant-forward entrée that tasted
uniquely Chick-fil-A, " said Leslie
Neslage, director of menu and
packaging at Chick-fil-A. " Our
new sandwich is made with the
highest quality ingredients and
whole vegetables, and we hope
it offers customers another
reason to dine at Chick-fil-A. "
The sandwich is four years in
the making as Chick-fil-A chefs
explored many ingredients in
the plant-based space in search
of a centerpiece for the brand's
plant-forward entrée. Cauliflower
emerged as the leading option.
Stuart Tracy, culinary developer
of the Chick-fil-A Cauliflower
Sandwich said, " After a significant
amount of development, we knew
we had a one-of-a-kind entrée;
one that puts a delicious spin on
what we're known for - great
tasting food with ingredients you
can trust. "
Dietz & Watson, Chick-fil-A
http://www.meatpoultry.com
Meat+Poultry - March 2023

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