SUSTAINABILITY Sustainable packaging solutions A growing number of consumers are demanding packaging formats featuring sustainable attributes BY KEITH NUNES | meatpoult r y@sosland.com C Now more than ever, consumers are searching for products that feature sustainable packaging. onsumer demand is driving food and beverage manufacturer interest in labels promoting a product's environmentally sustainable attributes and for packaging options that enhance such attributes. Research by the consultancy Accenture indicates the pandemic has intensified interest in " conscious consumption, " which is defined as those consumers who consider the environmental and societal impacts of their shopping choices. Meeting the needs of this group will challenge manufacturers and retailers to fundamentally rethink how they will 78 MEAT+POULTRY | 10.21 | www.meatpoultry.com cater to the pandemic-adapted consumer. " The pandemic is making consumers think more about the impact their purchasing decisions are having on the environment and society at large, " said Oliver Wright, senior managing director and global lead of Accenture's consumer goods industry group. " Consumers' focus on areas like the provenance of ingredients and raw materials, working practices, the environmental impact of finished products and packaging, calls for companies to ensure the agility and capability to be relevant to consumers and customers - with a portfolio of products and services that malp - stock.adobe.com, Ossidhttp://www.meatpoultry.com