Meat+Poultry - September 2022 - 18

COVER STORY
Quick and Hertzog want to grow the online
business slowly and organically and make sure
to dial in all the processes of the e-commerce
business without getting too far ahead of
themselves. There will always be a few small
hiccups that come along with new endeavors,
but it's all part of working out the kinks.
The company currently follows a marketing
strategy supporting that slow organic growth.
" Just like the whole process with the plant,
we don't want to rush, we don't want to take
off sprinting out of the gates and get ahead of
ourselves, " Quick said. " I mean, our website is
live right now and you can go on and order, but
we haven't really gone loud with it being out
there yet. "
Customers can order
product online, but
the bulk of Hertzog's
business is foodservice.
Hertzog meat can be purchased in the
retail shop at the front of the facility, but you
won't find it in supermarkets or grocery stores.
However, Mike Quick, partner and person
in charge of sales, logistics and marketing
(although quick to point out no one at Hertzog
Meat Co. gets caught up in titles) is currently
developing the company's direct-to-consumer
(DTC) business.
18 MEAT+POULTRY | 09.22 | www.meatpoultry.com
Single-digit orders per day that Quick fills
by hand and ships out via FedEx are working
for the company at the moment. The ability to
handle the online orders and pay attention to
the details and slowly grow the channel give
Hertzog the advantage as DTC demand grows.
Quick pays close attention to packaging, the
shipping accuracy, and the welcome letter
from Hertzog Meat Co. that goes out with
every order. Doing all the little things right
and delivering a quality product the right way
matters to the company.
" We don't want 50 orders showing up at
once right now, " Quick said. " We are slowly
working our way to being able to handle that
demand. But the good news is our online
strategy is simple and its working. We've
got a starter package called the 'meat and
greet.' It's got a little bit of everything for our
customers to try, and they can add on some
prime filets and prime ribeye, which is what
people are doing. Once you have a taste you
keep coming back for more because now
you've experienced the difference between
our product and what you get at your local
grocery store. "
Todd's father and owner of Hertzog Farms,
Jim, points out again that quality comes from
being hands on.
" So, the main difference is we're doing it, "
Jim said. " We see any mistake when it goes in
the box. If we don't like it, we take it out. You
don't get a vein steak, you don't get one that's
cut wrong or not trimmed properly because we
do it right here, from beginning to end. So, it's
all quality control, and we care about what we
do 100%. "
http://www.meatpoultry.com

Meat+Poultry - September 2022

Table of Contents for the Digital Edition of Meat+Poultry - September 2022

Meat+Poultry - September 2022 - Intro
Meat+Poultry - September 2022 - VDGa
Meat+Poultry - September 2022 - VDGb
Meat+Poultry - September 2022 - 1
Meat+Poultry - September 2022 - 2
Meat+Poultry - September 2022 - 3
Meat+Poultry - September 2022 - 4
Meat+Poultry - September 2022 - 5
Meat+Poultry - September 2022 - 6
Meat+Poultry - September 2022 - 7
Meat+Poultry - September 2022 - 8
Meat+Poultry - September 2022 - 9
Meat+Poultry - September 2022 - 10
Meat+Poultry - September 2022 - 11
Meat+Poultry - September 2022 - 12
Meat+Poultry - September 2022 - 13
Meat+Poultry - September 2022 - 14
Meat+Poultry - September 2022 - 15
Meat+Poultry - September 2022 - 16
Meat+Poultry - September 2022 - 17
Meat+Poultry - September 2022 - 18
Meat+Poultry - September 2022 - 19
Meat+Poultry - September 2022 - 20
Meat+Poultry - September 2022 - 21
Meat+Poultry - September 2022 - 22
Meat+Poultry - September 2022 - 23
Meat+Poultry - September 2022 - 24
Meat+Poultry - September 2022 - 25
Meat+Poultry - September 2022 - 26
Meat+Poultry - September 2022 - 27
Meat+Poultry - September 2022 - 28
Meat+Poultry - September 2022 - 29
Meat+Poultry - September 2022 - 30
Meat+Poultry - September 2022 - 31
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Meat+Poultry - September 2022 - 33
Meat+Poultry - September 2022 - 34
Meat+Poultry - September 2022 - 35
Meat+Poultry - September 2022 - 36
Meat+Poultry - September 2022 - 37
Meat+Poultry - September 2022 - 38
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Meat+Poultry - September 2022 - 40
Meat+Poultry - September 2022 - 41
Meat+Poultry - September 2022 - 42
Meat+Poultry - September 2022 - 43
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Meat+Poultry - September 2022 - SUPP1
Meat+Poultry - September 2022 - SUPP2
Meat+Poultry - September 2022 - SUPP3
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Meat+Poultry - September 2022 - SUPP30
Meat+Poultry - September 2022 - SUPP31
Meat+Poultry - September 2022 - SUPP32
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2024
https://digital.meatpoultry.com/sosland/mp/special-supplement-bacon-trends-technology-march-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-february-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-january-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-december-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2023
https://digital.meatpoultry.com/sosland/mp/special-supplement-ground-meat-trends-technology-july-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2023
https://digital.meatpoultry.com/sosland/mp/special-supplement-bacon-trends-technology-march-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-february-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-january-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-december-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2022
https://digital.meatpoultry.com/sosland/mp/special-supplement-ground-beef-trends-technology-september-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2022
https://digital.meatpoultry.com/sosland/mp/special-supplement-meat-alternative-trends-and-technology-may-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2022
https://digital.meatpoultry.com/sosland/mp/special-supplement-bacon-trends-technology-march-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-february-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-january-2022
https://digital.meatpoultry.com/sosland/mp/-meatpoultry-december-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2021
https://digital.meatpoultry.com/sosland/mp/special-supplement-ground-meat-trends-technology-october-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2021
https://digital.meatpoultry.com/sosland/mp/special-supplement-meat-alternatives-may-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2021
https://digital.meatpoultry.com/sosland/mp/2021_02_01
https://digital.meatpoultry.com/sosland/mp/2021_01_01
https://digital.meatpoultry.com/sosland/mp/2020_12_01
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https://digital.meatpoultry.com/sosland/mp/2019_07_11
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https://digital.meatpoultry.com/sosland/mp/2019_01_01
http://digital.meatpoultry.com/sosland/mp/2018_12_01
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http://digital.meatpoultry.com/sosland/mp/2018_05_01
http://digital.meatpoultry.com/sosland/mp/2018_04_01
http://digital.meatpoultry.com/sosland/mp/2018_03_01
https://www.nxtbook.com/sosland/mp/2018_02_01
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https://www.nxtbook.com/sosland/mp/2017_12_01
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https://www.nxtbook.com/sosland/mp/2015_01_01_mp
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https://www.nxtbook.com/sosland/mp/2010_12_01
https://www.nxtbook.com/sosland/mp/2010_11_01
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