Multivac, Creative Packaging Design -- October 2017 - 2

"PACKAGING, IF TREATED ƉƌŝŶĐŝƉĂůĂƚϮϭϬŶĂůLJƟĐƐ͕>>͕ƚŚĞĐŽŵƉĂŶLJƚŚĂƚ
ĐŽŶĚƵĐƚĞĚƚŚĞWŽǁĞƌŽĨDĞĂƚƐƚƵĚLJ͘
PROPERLY, CAN BE ONE OF
WĂĐŬĂŐŝŶŐŝŶŇƵĞŶĐĞ
THE MOST INFLUENTIAL  KĨĐŽƵƌƐĞ͕ƚŚĞƌŽůĞŽĨƉĂĐŬĂŐŝŶŐŝŶĂƉƌŽĚƵĐƚ͛Ɛ
WAYS OF CREATING AND ĂƉƉĞĂƌĂŶĐĞĐĂŶĂůƐŽŶŽƚďĞŝŐŶŽƌĞĚ͘ŽůŽƌĨƵů
ƉƌŝŶƟŶŐ͕ůĂďĞůŝŶŐĂŶĚĚĞƐŝŐŶĐĂŶĚĞĐŽƌĂƚĞŽƵƚĞƌ
REINFORCING BRAND EQUITY packaging enhancing commercial appeal of the
AND BRAND AWARENESS." ƉƌŽĚƵĐƚƐ͘tŝƚŚƐŽŵƵĐŚĐŽŵƉĞƟƟŽŶŽŶƚŚĞ
DR. JOHN STANTON

study expressed high levels of interest in the
ǀĂƌŝŽƵƐŝŶŶŽǀĂƟŽŶƐ͘
* 98 percent of those surveyed were either
very interested or somewhat interested in
leakproof packaging;
* 76 percent were interested in freezer-ready
packaging; and
* 72 percent were interested in products
ĨĞĂƚƵƌŝŶŐƌĞƐĞĂůĂďůĞƉĂĐŬĂŐŝŶŐ͘
͞/ŶĂĚĚŝƟŽŶƚŽĨƵŶĐƟŽŶĂůĂĚǀĂŶƚĂŐĞƐĨŽƌƌĞƚĂŝůĞƌƐ͕
ƐĂůĞƐŵĂLJďĞŝŶŇƵĞŶĐĞĚďLJĞĚƵĐĂƟŶŐƐŚŽƉƉĞƌƐ
ŽŶƚŚĞďĞŶĞĮƚƐŽĨǀĂƌŝŽƵƐƉĂĐŬĂŐŝŶŐĂƐƚƌƵĞ
ƐĞůůŝŶŐƉŽŝŶƚƐ͕͟ĂĐĐŽƌĚŝŶŐƚŽŶŶĞͲDĂƌŝĞZŽĞƌŝŶŬ͕

ƐŚĞůǀĞƐ͕ƉƌŽĚƵĐƚƉĂĐŬĂŐŝŶŐĐĂŶďĞĂĐƌƵĐŝĂůŝŶŇƵĞŶĐĞƌŝŶĂƉƵƌĐŚĂƐĞĚĞĐŝƐŝŽŶ͘
͞WĂĐŬĂŐŝŶŐ͕ŝĨƚƌĞĂƚĞĚƉƌŽƉĞƌůLJ͕ĐĂŶďĞŽŶĞŽĨƚŚĞ
ŵŽƐƚŝŶŇƵĞŶƟĂůǁĂLJƐŽĨĐƌĞĂƟŶŐĂŶĚƌĞŝŶĨŽƌĐŝŶŐ
ďƌĂŶĚĞƋƵŝƚLJĂŶĚďƌĂŶĚĂǁĂƌĞŶĞƐƐ͘/ƚŚĂƐƚŽďĞ
ƚƌĞĂƚĞĚďLJƚŚĞĐŽŵƉĂŶLJĂƐĂŵĂƌŬĞƟŶŐĂƐƐĞƚ
not just as something that protects the prodƵĐƚ͕͟ƐĂLJƐƌ͘:ŽŚŶ^ƚĂŶƚŽŶ͕WƌŽĨĞƐƐŽƌŽĨ&ŽŽĚ
DĂƌŬĞƟŶŐĂƚ^ĂŝŶƚ:ŽƐĞƉŚ͛ƐhŶŝǀĞƌƐŝƚLJ͘͞zŽƵƐĞĞ
the product on the store shelf; you see the
ƉĂĐŬĂŐĞĞǀĞƌLJƟŵĞLJŽƵŽƉĞŶƚŚĞƌĞĨƌŝŐĞƌĂƚŽƌ
or pantry door; you see the package when you
ƵƐĞŝƚ͘/ƚĐĂŶŚĂǀĞĂŶŝŵƉĂĐƚǁŚĞŶĂĐŽŶƐƵŵĞƌ
ŝƐǀŝƐŝƟŶŐĂŶŽƚŚĞƌ͛ƐŚŽƵƐĞĂŶĚƚŚĞƉƌŽĚƵĐƚŝƐ
ƐŝƫŶŐŽƵƚŽŶƚŚĞƚĂďůĞ͘/ƚŝƐĂĐŽŶƐƚĂŶƚƌĞŵŝŶĚĞƌ
ƵŶƟůŝƚŝƐĚŝƐƉŽƐĞĚŽĨ͘͘͘ĂƐŽƉƉŽƐĞĚƚŽĂϯϬͲƐĞĐŽŶĚ
commercial which most likely goes in one ear
ĂŶĚŽƵƚƚŚĞŽƚŚĞƌ͘͟
Even though consumers are shopping for the
ƉƌŽĚƵĐƚƐƚŚĞŵƐĞůǀĞƐ͕ƉĂĐŬĂŐŝŶŐĚĞƐŝŐŶƉůĂLJƐƐƵĐŚ
ĂĐƌƵĐŝĂůƌŽůĞŝŶƚŚĞƉƵƌĐŚĂƐĞĚĞĐŝƐŝŽŶƚŚĂƚŝƚ͛ƐŶŽ
ůŽŶŐĞƌĂŶĂŌĞƌƚŚŽƵŐŚƚĨŽƌŵĂŶƵĨĂĐƚƵƌĞƌƐĂŶĚ
ƉƌŽĐĞƐƐŽƌƐʹŽŌĞŶƟŵĞƐŝƚ͛ƐĂƚƚŚĞĨŽƌĞĨƌŽŶƚŽĨ
ŶĞǁƉƌŽĚƵĐƚĚĞǀĞůŽƉŵĞŶƚ͘DĂŶLJŵĂŶƵĨĂĐƚƵƌĞƌƐ
ƵƟůŝnjĞƵŶŝǀĞƌƐŝƚLJƌĞƐĞĂƌĐŚƉƌŽŐƌĂŵƐĂƐĐŽŶƐƵůƚĂŶƚƐ
ĚƵƌŝŶŐƚŚĞĞĂƌůLJƉŚĂƐĞƐŽĨƉƌŽĚƵĐƚĚĞǀĞůŽƉŵĞŶƚ͘
ůĞŵƐŽŶhŶŝǀĞƌƐŝƚLJŝƐŽŶĞŽĨĂŶƵŵďĞƌŽĨh^
ƵŶŝǀĞƌƐŝƟĞƐƚŚĂƚĨĞĂƚƵƌĞƉĂĐŬĂŐŝŶŐĚĞƐŝŐŶĂŶĚ



Table of Contents for the Digital Edition of Multivac, Creative Packaging Design -- October 2017

Multivac, Creative Packaging Design -- October 2017 - 1
Multivac, Creative Packaging Design -- October 2017 - 2
Multivac, Creative Packaging Design -- October 2017 - 3
Multivac, Creative Packaging Design -- October 2017 - 4
Multivac, Creative Packaging Design -- October 2017 - 5
https://www.nxtbook.com/sosland/multivac/multivac-preventing-recalls-2022-06-01
https://www.nxtbook.com/sosland/multivac/simple-solutions-multivac
https://www.nxtbook.com/sosland/multivac/multivac-on-the-go-packaging-september-2021
https://www.nxtbook.com/sosland/multivac/2020_11_01
https://www.nxtbook.com/sosland/multivac/2020_06_01
https://www.nxtbook.com/sosland/multivac/2019_09_01
https://www.nxtbook.com/sosland/multivac/2019_05_01
https://www.nxtbook.com/sosland/multivac/2018_10_01
https://www.nxtbook.com/sosland/multivac/2018_06_01
https://www.nxtbook.com/sosland/multivac/2017_10_01
https://www.nxtbook.com/sosland/multivac/2017_08_01
https://www.nxtbookmedia.com