Multivac, Creative Packaging Design -- October 2017 - 3

packaging science programs. The school works
with hundreds of US manufacturers on packaging
ĚĞƐŝŐŶĐŽŶƐƵůƟŶŐ͕ĚŝƐƚƌŝďƵƟŽŶƚĞƐƟŶŐ͕ƐLJƐƚĞŵƐ
ĂŶĂůLJƐŝƐĂŶĚƚƌĂŝŶŝŶŐ͘
͞tŚĂƚ/͛ǀĞůĞĂƌŶĞĚĨƌŽŵƐƚƵĚLJŝŶŐƉĂĐŬĂŐŝŶŐ͕ĐŽŶƐƵŵĞƌĂƩĞŶƟŽŶĂŶĚďĞŚĂǀŝŽƌƚŽƉĂĐŬĂŐŝŶŐŝƐƚŚĂƚ
ƚŚĞƌĞ͛ƐŶŽƵŶŝǀĞƌƐĂůƚƌĞŶĚʹŝƚ͛ƐĂŵĂƚŚĞŵĂƟĐƐ
ŐĂŵĞ͕͟ƐĂLJƐŶĚƌĞǁ,ƵƌůĞLJ͕ƐƐŽĐŝĂƚĞWƌŽĨĞƐƐŽƌŝŶ
ƚŚĞĞƉĂƌƚŵĞŶƚŽĨ&ŽŽĚ͕EƵƚƌŝƟŽŶĂŶĚWĂĐŬĂŐŝŶŐ
^ĐŝĞŶĐĞĂƚůĞŵƐŽŶ͘͞tŚĞŶLJŽƵĐĂŶůĞǀĞƌĂŐĞĂ
ƉĂĐŬĂŐŝŶŐƐƚLJůĞƚŚĂƚ͛ƐĚŝīĞƌĞŶƚĨƌŽŵƚŚĞƌĞƐƚŽĨ
ƚŚĞĐĂƚĞŐŽƌLJĂŶĚĮŶĚĂǁĂLJƚŚĂƚLJŽƵĐĂŶĚĞĮŶĞ
LJŽƵƌƉƌŽĚƵĐƚƚŚĂƚ͛ƐĚŝīĞƌĞŶƚƚŚĂŶƚŚĞƌĞƐƚ͕ƚŚĞŶ
LJŽƵĐĂŶĐĂƉƚƵƌĞĂƩĞŶƟŽŶ͘
͞/ǁŽƵůĚƐĂLJƚŚĞŵĂũŽƌŝƚLJŽĨƚŚĞŐƌŽĐĞƌLJƐƚŽƌĞŝƐ
ƵŶƐĞĞŶʹĂŶĚƵŶƐĞĞŶŝƐƵŶƐŽůĚ͘^Ž͕ƚŚĞŵŽƌĞLJŽƵ
ĐĂŶĚŝīĞƌĞŶƟĂƚĞLJŽƵƌƐĞůĨǁŝƚŚŝŶƚŚĞĐĂƚĞŐŽƌLJ͕ƚŚĞ
ŐƌĞĂƚĞƌƐƵĐĐĞƐƐLJŽƵ͛ƌĞŐŽŝŶŐƚŽŚĂǀĞ͘͟
/ŶƚŚĞĞŶĚ͕ƚŚŝƐƐƵĐĐĞƐƐĐĂŶĞƋƵĂůƐĂůĞƐ͘
͞WĂĐŬĂŐŝŶŐƐƉĞĂŬƐƚŽƚŚĞĐŽŶƐƵŵĞƌǁŚĞŶƚŚĞ
ĐŽŶƐƵŵĞƌŝƐƐƚĂŶĚŝŶŐŝŶĨƌŽŶƚŽĨƚŚĞƐƚŽƌĞƐŚĞůĨ͕ĚĞĐŝĚŝŶŐĂŵŽŶŐƚŚĞĂůƚĞƌŶĂƟǀĞƐ͕͟^ƚĂŶƚŽŶƐĂLJƐ͘͞ŶĚ
LJŽƵƌƉĂĐŬĂŐĞĐĂŶŵĞĂŶƚŚĞĚŝīĞƌĞŶĐĞďĞƚǁĞĞŶĂ
ƉƵƌĐŚĂƐĞŽƌŶŽƚ͘͟

Seeking success
WĂĐŬĂŐŝŶŐĐŽŵƉĂŶŝĞƐĚŽŶ͛ƚĚĞǀĞůŽƉƚŚĞƉƌŽĚƵĐƚƐ
ƚŚĂƚĞŶĚͲƵƐĞƌƐƉƵƌĐŚĂƐĞĂŶĚĐŽŶƐƵŵĞ͕ďƵƚƚŚĞLJ

ƐĞƌǀĞĂĐƌƵĐŝĂůƌŽůĞŝŶƚŚĞƉƌŽĚƵĐƚĚŝƐƚƌŝďƵƟŽŶƉƌŽĐĞƐƐ͘tŚŝůĞŵĂŶLJŵĂŶƵĨĂĐƚƵƌĞƌƐĐŽŶƐŝĚĞƌƉĂĐŬĂŐŝŶŐƚŽďĞƚŚĞĮŶĂůƉĂƌƚŽĨƉƌŽĚƵĐƟŽŶ͕ŽƚŚĞƌƐ
ĂƌĞƐĞĞŝŶŐƚŚĞďĞŶĞĮƚƐŽĨǁŽƌŬŝŶŐǁŝƚŚƉĂĐŬĂŐŝŶŐ
ĞƋƵŝƉŵĞŶƚƐƵƉƉůŝĞƌƐƐŽŽŶĞƌƌĂƚŚĞƌƚŚĂŶůĂƚĞƌ͘
͞Dh>d/sƐĞƌǀĞƐƐƵĐŚĂǁŝĚĞǀĂƌŝĞƚLJŽĨĐůŝĞŶƚĞůĞƚŚĂƚǁĞĂƌĞĂƐŬĞĚƚŽƉƌŽǀŝĚĞĂŵLJƌŝĂĚŽĨ
ƉĂĐŬĂŐŝŶŐƐŽůƵƟŽŶƐ͕͟ƐĂLJƐĞŵzŝůĚŝƌŝŵ͕WƌŽĚƵĐƚ
Manager Market Development. "We are asked to
ƉƌŽǀŝĚĞƐŽůƵƟŽŶƐĂĐƌŽƐƐƚŚĞĐŽŵƉůĞƚĞƉĂĐŬĂŐŝŶŐ
ƐƉĞĐƚƌƵŵŽĨŇĞdžŝďůĞƚŽƌŝŐŝĚ͕ǀĂĐƵƵŵƚŽŵŽĚŝĮĞĚ
ĂƚŵŽƐƉŚĞƌĞƚŽƐĞĂůĞĚͲŽŶůLJƉĂĐŬĂŐĞƐ͘͟
Dh>d/s/ŶĐ͘ŝƐŽŶĞŽĨƚŚĞůĞĂĚŝŶŐƉƌŽǀŝĚĞƌƐ
ŽĨƉĂĐŬĂŐŝŶŐƐŽůƵƟŽŶƐĨŽƌĨŽŽĚƉƌŽĚƵĐƚƐ͕ůŝĨĞ
science and health care products and industrial
ŝƚĞŵƐǁŽƌůĚǁŝĚĞ͘ĂĐŚŵĂĐŚŝŶĞŝƐŝŶĚŝǀŝĚƵĂůůLJ
ĚĞƐŝŐŶĞĚƚŽŵĞĞƚƚŚĞƉƌŽĐĞƐƐŽƌ͛ƐƌĞƋƵŝƌĞŵĞŶƚƐ
ƌĞŐĂƌĚŝŶŐƉĂĐŬĂŐĞĚĞƐŝŐŶ͕ŽƵƚƉƵƚĂŶĚĞĸĐŝĞŶƚ
ƵƐĞŽĨƌĞƐŽƵƌĐĞƐ͘dŚĞĐŽŵƉĂŶLJ͛ƐƉŽƌƞŽůŝŽŝŶĐůƵĚĞƐǀĂĐƵƵŵĐŚĂŵďĞƌŵĂĐŚŝŶĞƐ͕ƚƌĂLJƐĞĂůĞƌƐ͕

"GOOD PACKAGING IMPLIES
GOOD PRODUCTS, BUT
INCREDIBLE PACKAGING MEANS 
AN INCREDIBLE PRODUCT." 
DR. JOHN STANTON



Table of Contents for the Digital Edition of Multivac, Creative Packaging Design -- October 2017

Multivac, Creative Packaging Design -- October 2017 - 1
Multivac, Creative Packaging Design -- October 2017 - 2
Multivac, Creative Packaging Design -- October 2017 - 3
Multivac, Creative Packaging Design -- October 2017 - 4
Multivac, Creative Packaging Design -- October 2017 - 5
https://www.nxtbook.com/sosland/multivac/managing-giveaway-multivac-2024
https://www.nxtbook.com/sosland/multivac/multivac-quality-for-the-smaller-processor-november-2023
https://www.nxtbook.com/sosland/multivac/multivac-an-industry-in-need-april-2023
https://www.nxtbook.com/sosland/multivac/multivac-increasing-processing-iq-november-2022
https://www.nxtbook.com/sosland/multivac/multivac-preventing-recalls-2022-06-01
https://www.nxtbook.com/sosland/multivac/simple-solutions-multivac
https://www.nxtbook.com/sosland/multivac/multivac-on-the-go-packaging-september-2021
https://www.nxtbook.com/sosland/multivac/2020_11_01
https://www.nxtbook.com/sosland/multivac/2020_06_01
https://www.nxtbook.com/sosland/multivac/2019_09_01
https://www.nxtbook.com/sosland/multivac/2019_05_01
https://www.nxtbook.com/sosland/multivac/2018_10_01
https://www.nxtbook.com/sosland/multivac/2018_06_01
https://www.nxtbook.com/sosland/multivac/2017_10_01
https://www.nxtbook.com/sosland/multivac/2017_08_01
https://www.nxtbookmedia.com