MULTIVAC, Sealing the Deal -- June 2018 - 4

ƵƐƚŽŵĞƌƐĂƟƐĨĂĐƟŽŶ
While VSP is making its way into the US meat
ƉƌŽĐĞƐƐŝŶŐŵĂƌŬĞƚŶŽǁ͕ƚŚĞƚĞĐŚŶŽůŽŐLJǁĂƐĮƌƐƚ
ŝŶƚƌŽĚƵĐĞĚŝŶƚŚĞh<ĂƌŽƵŶĚƚǁĞůǀĞLJĞĂƌƐĂŐŽ͘
"Today, VSP is the predominant package for
fresh red meat in retail markets in the UK and
has gained market share in foodservice," says
ZŝĐŚĂƌĚ'ƌŝĸƚŚƐ͕DĂƚĞƌŝĂůƉƉůŝĐĂƟŽŶƐDĂŶĂŐĞƌ
ĨŽƌDh>d/sh<͘

"Consumers accepted the new package and
quickly experienced the advantages of more
consistent quality product that ate very well,"
'ƌŝĸƚŚƐƐĂLJƐ͘ŌĞƌŐĂŝŶŝŶŐĐƵƐƚŽŵĞƌĂĐĐĞƉƚĂŶĐĞ͕ƚŚĞƐƚŽƌĞƐƚĂƌƚĞĚŽīĞƌŝŶŐŽƚŚĞƌƌĞĚŵĞĂƚ
ŝƚĞŵƐŝŶƐŝŵŝůĂƌƉĂĐŬĂŐŝŶŐ͘

Today in the UK, VSP is common place and well
ĂĐĐĞƉƚĞĚ͘͞ŽŶƐƵŵĞƌƐƐĞĞŝƚĂƐĂǀĞƌLJŐŽŽĚ
ƋƵĂůŝƚLJƉĂĐŬĂŐĞ͘dŚĞLJůŝŬĞƚŚĞĂƉƉĞĂƌĂŶĐĞ͘
Twelve years ago, as Marks and Spencer, one
They like that it has a secure seal, but is still
of the premier grocers in the UK, started to
ĞĂƐLJƚŽŽƉĞŶ͘dŚĞLJůŝŬĞƚŚĞĂďŝůŝƚLJƚŽĨƌĞĞnjĞƚŚĞ
notice sales declines in steak products, the de- ŵĞĂƚƌŝŐŚƚŝŶƚŚĞƉĂĐŬĂŐĞ͘ŶĚĨŝŶĂůůLJ͕ƚŚĞLJĂƉcision was made to make the switch to vacuum preciate the consistent product quality of the
skin packaging in an attempt to turn product
meat including the juiciness after cooking,"
ƐĂůĞƐĂƌŽƵŶĚ͘dŚĞŶĞǁƉƌĞŵŝƵŵƉĂĐŬĂŐŝŶŐǁĂƐ 'ƌŝĨĨŝƚŚƐĞdžƉůĂŝŶƐ͘
introduced with an effective marketing campaign highlighting the benefits of VSP includZĞƚĂŝůĞƌƐĞŶũŽLJƚŚĞŵĂƌŬĞƟŶŐďĞŶĞĮƚƐƚŚĂƚ
ŝŶŐ͞ǀĂĐƵƵŵƉĂĐŬĞĚĨŽƌĨƌĞƐŚŶĞƐƐ͘͟dŚĞƌĞƐƵůƚ͗ come with vacuum skin packaging (both with
ĐŽŶƐƵŵĞƌĂĐĐĞƉƚĂŶĐĞĂŶĚĂƌŝƐĞŝŶƐĂůĞƐ͘
labeling and stand-up facings on the shelf);
the small package footprint on the shelf; the
ďĞŶĞĮƚƐŽĨŚĂǀŝŶŐůĞƐƐůĞĂŬĞƌƐ͖ĂŶĚďĞƩĞƌǀŝƐƵĂů
ĂƉƉĞĂƌĂŶĐĞŽŶƚŚĞƐŚĞůĨ͘

"CONSUMERS SEE IT AS A VERY
GOOD QUALITY PACKAGE. THEY
LIKE THE APPEARANCE. THEY LIKE
THAT IT HAS A SECURE SEAL, BUT
IS STILL EASY TO OPEN."
RICHARD GRIFFITHS

ƐƚŚĞh^ŵĞĂƚƉƌŽĐĞƐƐŽƌƐƐƚĂƌƚƚŽƚƌĂŶƐŝƟŽŶ
toward using vacuum skin packaging, they
ĐĂŶďĞŶĞĮƚĨƌŽŵůĞƐƐŽŶƐůĞĂƌŶĞĚĨƌŽŵƚŚĞh<
ŵĂƌŬĞƚŝŶƚƌŽĚƵĐƟŽŶ͘͞&Žƌh^ŵĞĂƚƉƌŽĐĞƐƐŽƌƐ͕
VSP is a big change," says Drew Lericos, MarŬĞƟŶŐŝƌĞĐƚŽƌĨŽƌDh>d/sh^͘͞ǀĞƌLJŽŶĞŝƐ
ĐĂƵƟŽƵƐĂďŽƵƚĐŚĂŶŐŝŶŐƐŽŵĞƚŚŝŶŐƚŚĂƚƚŚĞ
consumer is already comfortable with, like



Table of Contents for the Digital Edition of MULTIVAC, Sealing the Deal -- June 2018

MULTIVAC, Sealing the Deal -- June 2018 - 1
MULTIVAC, Sealing the Deal -- June 2018 - 2
MULTIVAC, Sealing the Deal -- June 2018 - 3
MULTIVAC, Sealing the Deal -- June 2018 - 4
MULTIVAC, Sealing the Deal -- June 2018 - 5
https://www.nxtbook.com/sosland/multivac/multivac-increasing-processing-iq-november-2022
https://www.nxtbook.com/sosland/multivac/multivac-preventing-recalls-2022-06-01
https://www.nxtbook.com/sosland/multivac/simple-solutions-multivac
https://www.nxtbook.com/sosland/multivac/multivac-on-the-go-packaging-september-2021
https://www.nxtbook.com/sosland/multivac/2020_11_01
https://www.nxtbook.com/sosland/multivac/2020_06_01
https://www.nxtbook.com/sosland/multivac/2019_09_01
https://www.nxtbook.com/sosland/multivac/2019_05_01
https://www.nxtbook.com/sosland/multivac/2018_10_01
https://www.nxtbook.com/sosland/multivac/2018_06_01
https://www.nxtbook.com/sosland/multivac/2017_10_01
https://www.nxtbook.com/sosland/multivac/2017_08_01
https://www.nxtbookmedia.com