PET Food Processing - September 2018 - 41

INGREDIENTS

really

CLEAN
A feed-clean approach to
pet diets goes beyond a
short 'clean' label.
By Donna Berry | petfoodprocessing@sosland.com

P

Pet owners want to trust the products they purchase
and to believe they are serving their four-legged family members the best food available. "One way to earn
consumer trust is to go clean label," says David Sprinkle,
research director, Packaged Facts, Rockville, Maryland.
"Clean-label strategies include offering transparency
around both ingredients and processing and having a
product with a short list of ingredients that are familiar
to the pet owner."
Clean-eating shoppers are seeking out pet food attributes that they require in their own foods. They are
researching brands and their ingredient-sourcing practices. "Stroll down a pet food aisle in a grocery store, and
you'll notice many of the same label callouts you see in
other parts of the store, such as contains no artificial colors, flavors or preservatives; non-GMO; locally sourced;
and limited number of simple ingredients," says Jeannie
Swedberg, director of business development, Tree Top
Inc., Selah, Washington. "Pet parents apply a human lens
when choosing which foods to purchase."
"There are many parallels between pet foods and the
rest of the food industry; in fact, the top trends are identical," Swedberg says. "This means it's no surprise that
ingredients used in human foods are becoming commonplace in pet foods, including fruits and vegetables."
John Haen, president and chief executive officer,
Fiberstar Inc., River Falls, Wisconsin, says, "The recent humanization trend in pet food is one of the primary market trends driving a plethora of new products.
Today, pets are not only part of the family, but in some
Fruit is an easy label win as a recognizable ingredient that consumers generally associate with nutritional benefits.
Van Drunen Farms

www.petfoodprocessing.net | September 2018 | PET FOOD PROCESSING

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PET Food Processing - September 2018

Table of Contents for the Digital Edition of PET Food Processing - September 2018

Pet Food Processing - September 2018
CONTENTS
OFF THE LEASH - Learning curve
TRENDS - Can appeal
PLANT PROFILE - capitalizing ON KIBBLE
SMALL BUSINESS PROFILE - the BUTCHER shop
EDUCATION - Extrusion Cooking 101
REGULATORY - International EXPORTS
FOOD SAFETY - COLD cure
INGREDIENTS - really CLEAN
WORLD MARKETS - South Africa PET FOOD
FORMULATION - balancing ACT
EQUIPMENT - the NEXT STEP
OPERATIONS - What could go WRONG?
PACKAGING - up and COMING
BEST IN SHOW
EVENTS
INDEX
PET Food Processing - September 2018 - Pet Food Processing - September 2018
PET Food Processing - September 2018 - Pet Food Processing - September 2018
PET Food Processing - September 2018 - 2
PET Food Processing - September 2018 - 3
PET Food Processing - September 2018 - 4
PET Food Processing - September 2018 - 5
PET Food Processing - September 2018 - 6
PET Food Processing - September 2018 - CONTENTS
PET Food Processing - September 2018 - OFF THE LEASH - Learning curve
PET Food Processing - September 2018 - 9
PET Food Processing - September 2018 - 10
PET Food Processing - September 2018 - TRENDS - Can appeal
PET Food Processing - September 2018 - 12
PET Food Processing - September 2018 - 13
PET Food Processing - September 2018 - 14
PET Food Processing - September 2018 - PLANT PROFILE - capitalizing ON KIBBLE
PET Food Processing - September 2018 - 16
PET Food Processing - September 2018 - 17
PET Food Processing - September 2018 - 18
PET Food Processing - September 2018 - 19
PET Food Processing - September 2018 - 20
PET Food Processing - September 2018 - 21
PET Food Processing - September 2018 - 22
PET Food Processing - September 2018 - 23
PET Food Processing - September 2018 - 24
PET Food Processing - September 2018 - 25
PET Food Processing - September 2018 - 26
PET Food Processing - September 2018 - SMALL BUSINESS PROFILE - the BUTCHER shop
PET Food Processing - September 2018 - 28
PET Food Processing - September 2018 - EDUCATION - Extrusion Cooking 101
PET Food Processing - September 2018 - 30
PET Food Processing - September 2018 - 31
PET Food Processing - September 2018 - 32
PET Food Processing - September 2018 - REGULATORY - International EXPORTS
PET Food Processing - September 2018 - 34
PET Food Processing - September 2018 - 35
PET Food Processing - September 2018 - 36
PET Food Processing - September 2018 - FOOD SAFETY - COLD cure
PET Food Processing - September 2018 - 38
PET Food Processing - September 2018 - 39
PET Food Processing - September 2018 - 40
PET Food Processing - September 2018 - INGREDIENTS - really CLEAN
PET Food Processing - September 2018 - 42
PET Food Processing - September 2018 - 43
PET Food Processing - September 2018 - 44
PET Food Processing - September 2018 - 45
PET Food Processing - September 2018 - 46
PET Food Processing - September 2018 - WORLD MARKETS - South Africa PET FOOD
PET Food Processing - September 2018 - 48
PET Food Processing - September 2018 - 49
PET Food Processing - September 2018 - 50
PET Food Processing - September 2018 - 51
PET Food Processing - September 2018 - 52
PET Food Processing - September 2018 - FORMULATION - balancing ACT
PET Food Processing - September 2018 - 54
PET Food Processing - September 2018 - 55
PET Food Processing - September 2018 - 56
PET Food Processing - September 2018 - 57
PET Food Processing - September 2018 - 58
PET Food Processing - September 2018 - EQUIPMENT - the NEXT STEP
PET Food Processing - September 2018 - 60
PET Food Processing - September 2018 - 61
PET Food Processing - September 2018 - 62
PET Food Processing - September 2018 - OPERATIONS - What could go WRONG?
PET Food Processing - September 2018 - 64
PET Food Processing - September 2018 - 65
PET Food Processing - September 2018 - 66
PET Food Processing - September 2018 - PACKAGING - up and COMING
PET Food Processing - September 2018 - BEST IN SHOW
PET Food Processing - September 2018 - 69
PET Food Processing - September 2018 - 70
PET Food Processing - September 2018 - 71
PET Food Processing - September 2018 - EVENTS
PET Food Processing - September 2018 - 73
PET Food Processing - September 2018 - INDEX
PET Food Processing - September 2018 - 75
PET Food Processing - September 2018 - 76
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