PET Food Processing - June 2019 - 35
FORMULATION
U
disclosure
Processors go beyond the label to be fully transparent
as consumers look for more information about pet food.
By Donna Berry | petfoodprocessing@sosland.com
P
Pet owners increasingly want to know more about the
foods they feed their four-legged family members.
Marketers are responding. Many are now communicating
details on ingredient sourcing and manufacturing.
Minimally processed, whole food ingredients assist
with this communication, as they make labels easier to
understand and allow the pet owner to make more informed choices based on their personal preferences and,
of course, their pet's nutritional needs.
Many marketers are using social media to invite pet
owners into their manufacturing facilities to be fully
transparent about a product's origins. There are even
fresh pet food delivery services and companies that
welcome customers into the physical kitchens and allow
customers to watch as their order is prepared.
"Our relationship with our pets has evolved significantly over the decades. Pets have gone from barn cats
and dogs sleeping in the backyard, to sharing the bed
with us and getting birthday presents," says Mary Emma
Young, communications director, Pet Food Institute
(PFI), Washington, D.C. "As this happened, human food
trends made their way into pet food."
"We see an increasing variety of choice in the market to
meet new consumer requests. This can take the form of premiumization, such as fresh, limited ingredient and organic
offerings, just as we see on the grocery store shelf when
shopping for ourselves," Young says. "At the same time, pet
food makers are working to meet the needs at a variety of
price points while still providing complete nutrition."
In an effort to better communicate what's inside the
package while being truthful and transparent, members
of PFI are actively partnering with regulators to modernize the pet food label and make it more relatable to
today's shoppers. Beyond efforts such as this, PFI has
taken many steps as the voice of pet food makers to help
answer questions about pet food, the nutrition behind
certain recipes, and answer common questions.
"Due to current regulations, the pet food label is not
consumer friendly and, while full of information, can be
difficult for shoppers to read and understand," Young
says. "We launched a video and website narrative detailing how pet food is made. We demonstrate with interactive infographics the functions of a complete and
balanced recipe. We are also working to further tell the
Members of
Champion Petfoods'
new Transparency
Council are encouraged to provide candid first-hand reports
on the manufacturer's
ingredient sourcing,
formulations and
processing methods.
Champion Petfoods
www.petfoodprocessing.net | June 2019 | PET FOOD PROCESSING
35
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PET Food Processing - June 2019
Table of Contents for the Digital Edition of PET Food Processing - June 2019
PET Food Processing - June 2019
CONTENTS
OFF THE LEASH - FEAR FREE
TRENDS - IN THE HOUSE
PLANT PROFILE - THE MEAT OF THE METRICS
FOOD SAFETY - VERIFIED ACCOUNTABILITY
INGREDIENTS - DEFINING CHELATION AND ENCAPSULATION
FORMULATION - FULL DISCLOSURE
EQUIPMENT - EXTRUSION INNOVATION
ON THE MOVE
OPERATIONS - CONTROL ISSUES
PACKAGING - MEDLEY OF MEALS
BEST IN SHOW
PATENTS TO PONDER
EVENTS
SIT, STAY, READ
AD INDEX
PET Food Processing - June 2019 - PET Food Processing - June 2019
PET Food Processing - June 2019 - PET Food Processing - June 2019
PET Food Processing - June 2019 - 2
PET Food Processing - June 2019 - 3
PET Food Processing - June 2019 - 4
PET Food Processing - June 2019 - CONTENTS
PET Food Processing - June 2019 - OFF THE LEASH - FEAR FREE
PET Food Processing - June 2019 - 7
PET Food Processing - June 2019 - 8
PET Food Processing - June 2019 - TRENDS - IN THE HOUSE
PET Food Processing - June 2019 - 10
PET Food Processing - June 2019 - 11
PET Food Processing - June 2019 - 12
PET Food Processing - June 2019 - 13
PET Food Processing - June 2019 - PLANT PROFILE - THE MEAT OF THE METRICS
PET Food Processing - June 2019 - 15
PET Food Processing - June 2019 - 16
PET Food Processing - June 2019 - 17
PET Food Processing - June 2019 - 18
PET Food Processing - June 2019 - 19
PET Food Processing - June 2019 - 20
PET Food Processing - June 2019 - 21
PET Food Processing - June 2019 - 22
PET Food Processing - June 2019 - 23
PET Food Processing - June 2019 - 24
PET Food Processing - June 2019 - FOOD SAFETY - VERIFIED ACCOUNTABILITY
PET Food Processing - June 2019 - 26
PET Food Processing - June 2019 - 27
PET Food Processing - June 2019 - 28
PET Food Processing - June 2019 - INGREDIENTS - DEFINING CHELATION AND ENCAPSULATION
PET Food Processing - June 2019 - 30
PET Food Processing - June 2019 - 31
PET Food Processing - June 2019 - 32
PET Food Processing - June 2019 - 33
PET Food Processing - June 2019 - 34
PET Food Processing - June 2019 - FORMULATION - FULL DISCLOSURE
PET Food Processing - June 2019 - 36
PET Food Processing - June 2019 - 37
PET Food Processing - June 2019 - 38
PET Food Processing - June 2019 - 39
PET Food Processing - June 2019 - 40
PET Food Processing - June 2019 - EQUIPMENT - EXTRUSION INNOVATION
PET Food Processing - June 2019 - 42
PET Food Processing - June 2019 - 43
PET Food Processing - June 2019 - 44
PET Food Processing - June 2019 - 45
PET Food Processing - June 2019 - 46
PET Food Processing - June 2019 - 47
PET Food Processing - June 2019 - 48
PET Food Processing - June 2019 - ON THE MOVE
PET Food Processing - June 2019 - 50
PET Food Processing - June 2019 - 51
PET Food Processing - June 2019 - 52
PET Food Processing - June 2019 - 53
PET Food Processing - June 2019 - 54
PET Food Processing - June 2019 - OPERATIONS - CONTROL ISSUES
PET Food Processing - June 2019 - 56
PET Food Processing - June 2019 - 57
PET Food Processing - June 2019 - 58
PET Food Processing - June 2019 - 59
PET Food Processing - June 2019 - 60
PET Food Processing - June 2019 - PACKAGING - MEDLEY OF MEALS
PET Food Processing - June 2019 - 62
PET Food Processing - June 2019 - 63
PET Food Processing - June 2019 - 64
PET Food Processing - June 2019 - 65
PET Food Processing - June 2019 - 66
PET Food Processing - June 2019 - 67
PET Food Processing - June 2019 - BEST IN SHOW
PET Food Processing - June 2019 - 69
PET Food Processing - June 2019 - PATENTS TO PONDER
PET Food Processing - June 2019 - 71
PET Food Processing - June 2019 - EVENTS
PET Food Processing - June 2019 - SIT, STAY, READ
PET Food Processing - June 2019 - AD INDEX
PET Food Processing - June 2019 - 75
PET Food Processing - June 2019 - 76
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