PET Food Processing - December 2019 - 9

TRENDS

Cold
is

HOT

Consumers warm up to refrigerated, frozen pet food and treats.
By Chris Crawford | petfoodprocessing@sosland.com

A

According to Nielsen Pet Retail data from the fiscal
year ending June 2019, traditional shelf-stable wet pet
food has lost ground to the fast-growing fresh and raw
pet food segment. Frozen wet product gained 8.8% in
sales since 2018 and refrigerated sales grew a substantial 21.5%, the report stated. This means the market for
refrigerated and frozen pet food and treats is growing
to meet consumer demand and there is room for more
profit to be made.
Consumers are looking for better ways to feed their
pets healthier, higher-quality food, says Jake Trainor,
director of marketing and head of e-commerce at
Freshpet, Secaucus, New Jersey. "This is driving strong
growth in the refrigerated pet food category and certainly for Freshpet, as the pioneer of the fresh/refrigerated segment," he says. "We see a continued shift away
from people feeding overly processed pet food." Trainor

says Freshpet makes its natural recipes in its Bethlehem,
Pennsylvania, kitchens with fresh whole ingredients that
are steamed in small batches at lower temperatures to retain essential vitamins and nutrients that pets need.
Evan Shuster, vice president of marketing for Open
Farm Inc., Toronto, says he's seeing an increased interest
in pet food solutions that reflect values in human food.
"This humanization includes using quality fresh ingredients that serve a purpose," he says. "So, we are offering more fresh and frozen options that align with their
values. In frozen products, raw was the dominant factor
- now there is more interest in the lightly cooked space."

Best-selling products
As refrigerated and frozen food and treats grow in popularity, suppliers offer the formats that are driving the
market. Trainor says within refrigerated pet food and
Even though
Freshpet rolls in
chub packaging
require slicing
to prepare, that
has not deterred
consumers from
making it one of
the brand's top
selling formats.
Freshpet

www.petfoodprocessing.net | December 2019 | PET FOOD PROCESSING

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PET Food Processing - December 2019

Table of Contents for the Digital Edition of PET Food Processing - December 2019

PET Food Processing - December 2019
CONTENTS
OFF THE LEASH - Telling stories
TRENDS - Cold is HOT
PLANT PROFILE - AGGRESSIVELY GROWING
FOOD SAFETY - TEST and verify
INGREDIENTS - FOCUSED ON THE FACTS
FORMULATION - Balanced for BIOEFFICACY
EQUIPMENT - HANDLE with care
Harnessing HEAT
OPERATIONS - Starting Fresh
PACKAGING - Can do WITHOUT?
BEST IN SHOW
PATENTS TO PONDER
FEATURE EVENT - LUCKY 13th
EVENTS
AD INDEX
PET Food Processing - December 2019 - PET Food Processing - December 2019
PET Food Processing - December 2019 - PET Food Processing - December 2019
PET Food Processing - December 2019 - 2
PET Food Processing - December 2019 - 3
PET Food Processing - December 2019 - 4
PET Food Processing - December 2019 - CONTENTS
PET Food Processing - December 2019 - OFF THE LEASH - Telling stories
PET Food Processing - December 2019 - 7
PET Food Processing - December 2019 - 8
PET Food Processing - December 2019 - TRENDS - Cold is HOT
PET Food Processing - December 2019 - 10
PET Food Processing - December 2019 - 11
PET Food Processing - December 2019 - 12
PET Food Processing - December 2019 - 13
PET Food Processing - December 2019 - PLANT PROFILE - AGGRESSIVELY GROWING
PET Food Processing - December 2019 - 15
PET Food Processing - December 2019 - 16
PET Food Processing - December 2019 - 17
PET Food Processing - December 2019 - 18
PET Food Processing - December 2019 - 19
PET Food Processing - December 2019 - 20
PET Food Processing - December 2019 - 21
PET Food Processing - December 2019 - 22
PET Food Processing - December 2019 - FOOD SAFETY - TEST and verify
PET Food Processing - December 2019 - 24
PET Food Processing - December 2019 - 25
PET Food Processing - December 2019 - 26
PET Food Processing - December 2019 - 27
PET Food Processing - December 2019 - 28
PET Food Processing - December 2019 - INGREDIENTS - FOCUSED ON THE FACTS
PET Food Processing - December 2019 - 30
PET Food Processing - December 2019 - 31
PET Food Processing - December 2019 - 32
PET Food Processing - December 2019 - 33
PET Food Processing - December 2019 - 34
PET Food Processing - December 2019 - 35
PET Food Processing - December 2019 - 36
PET Food Processing - December 2019 - FORMULATION - Balanced for BIOEFFICACY
PET Food Processing - December 2019 - 38
PET Food Processing - December 2019 - 39
PET Food Processing - December 2019 - 40
PET Food Processing - December 2019 - 41
PET Food Processing - December 2019 - 42
PET Food Processing - December 2019 - EQUIPMENT - HANDLE with care
PET Food Processing - December 2019 - 44
PET Food Processing - December 2019 - 45
PET Food Processing - December 2019 - 46
PET Food Processing - December 2019 - 47
PET Food Processing - December 2019 - 48
PET Food Processing - December 2019 - Harnessing HEAT
PET Food Processing - December 2019 - 50
PET Food Processing - December 2019 - 51
PET Food Processing - December 2019 - 52
PET Food Processing - December 2019 - 53
PET Food Processing - December 2019 - 54
PET Food Processing - December 2019 - OPERATIONS - Starting Fresh
PET Food Processing - December 2019 - 56
PET Food Processing - December 2019 - 57
PET Food Processing - December 2019 - 58
PET Food Processing - December 2019 - 59
PET Food Processing - December 2019 - 60
PET Food Processing - December 2019 - PACKAGING - Can do WITHOUT?
PET Food Processing - December 2019 - 62
PET Food Processing - December 2019 - 63
PET Food Processing - December 2019 - 64
PET Food Processing - December 2019 - 65
PET Food Processing - December 2019 - BEST IN SHOW
PET Food Processing - December 2019 - 67
PET Food Processing - December 2019 - PATENTS TO PONDER
PET Food Processing - December 2019 - 69
PET Food Processing - December 2019 - 70
PET Food Processing - December 2019 - FEATURE EVENT - LUCKY 13th
PET Food Processing - December 2019 - EVENTS
PET Food Processing - December 2019 - 73
PET Food Processing - December 2019 - AD INDEX
PET Food Processing - December 2019 - 75
PET Food Processing - December 2019 - 76
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