PET Food Processing - October 2020 - 19

NEW AND

NOTABLE
A snapshot of new, cutting-edge pet nutrition products
launched in the North American market in 2020.

By Jordan Tyler | jtyler@sosland.com

PROPLAN LIVECLEAR

Between 2011 and 2018, GfK reported the number of
brands in the pet food and treat space grew 71%, and
the sheer number of individual products, or SKUs, grew
88%. These numbers have only continued to grow into
2020 as human brands and pet startups enter this market and industry veterans diversify their portfolios with
new products and formats.
In the spirit of proliferation and innovation, here is a
noncomprehensive list of new pet foods, treats, supplements and meal toppers shaking up today's marketplace.

Purina first announced the development of this groundbreaking cat diet in February, which employs an eggbased ingredient containing antibodies of Fel d1, the
major cat allergen that causes adverse reactions in some
humans. The egg-based ingredient binds to Fel d1 and
neutralizes the allergen in cats' saliva, inhibiting it at the
source and preventing it from spreading to cat hair and
dander and, ultimately, the living environment.

Protein-Packed Treat Bar
This is the first product from Bond Pet Foods Inc., a biotechnology startup founded in 2017. The company is developing fermentation to culture alternative protein sources
without the use of any real animals or meats. Its ProteinPacked Dog Treat Bar is formulated with a novel dry yeast
protein that boasts a minimum of 29% protein per bar.

PROTEIN-PACKED TREAT BAR

ProPlan LiveClear

Within its mission of providing solutions-based pet
diets targeting specific health functions and needs,
Royal Canin launched two diets to support digestive
health in puppies and kittens. Gastrointestinal Puppy
and Gastrointestinal Kitten are formulated specifically
for the immature digestive systems of young dogs and
cats. The portfolio includes dry kibble and wet canned
diets, each including highly-digestible proteins, balanced fibers and added EPA and DHA.

GASTROINTESTINAL
KITTEN & PUPPY DIETS

Gastrointestinal Kitten & Puppy Diets

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PET Food Processing - October 2020

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