PET Food Processing - October 2020 - 38

ASSOCIATIONS

WORLD PET

Association

Although SuperZoo 2020 was canceled due to the pandemic, the
WPA is still working tirelessly to serve pet professionals virtually.
"Everything
we do is about
uniting the pet
community
through
knowledge,
integrity,
innovation, and
leadership."
Vic Mason, World Pet
Association

Much like the rest of the industry, the World Pet
Association (WPA) is blazing forward in the face of
uncertainty by offering new and innovative ways for
pet industry companies to engage with consumers, retailers and distributors. Its latest project, WPA365, was
announced in July and launched Sept. 22 "as a way of
providing pet professionals with a new way of staying
on top of the latest trends and sourcing the products
their customers are looking for," said Vic Mason, interim president for WPA.
The platform offers a fully integrated, on-demand
marketplace with downloadable product sheets, virtual showrooms, and communication and marketing
resources for manufacturers, retailers and distributors.

It also allows professionals to participate in discussion
forums, access the latest industry research, and participate in activities and contests.
WPA will add more educational content for retailers
and partner with additional distributors and manufacturers as it continues to expand its WPA365 platform.
"Our vision has always been consistent," Mason said.
"Everything we do is about uniting the pet community
through knowledge, integrity, innovation and leadership. Now our agenda is based on how to best support
pet professionals during this unique time."
Mason added WPA is looking forward to hosting
SuperZoo when it's safe to do so and will continue to
evolve WPA365 to best serve the pet community.

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PET Food Processing - October 2020

Table of Contents for the Digital Edition of PET Food Processing - October 2020

PET Food Processing - October 2020 - 1
PET Food Processing - October 2020 - 1
PET Food Processing - October 2020 - 2
PET Food Processing - October 2020 - 3
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PET Food Processing - October 2020 - handmann - 1
PET Food Processing - October 2020 - handmann - 2
PET Food Processing - October 2020 - handmann - 3
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