SIT, STAY, READ CATEGORY SALES GROWTH ON AMAZON E-commerce has been gaining momentum for years, accelerating in 2020 as the COVID-19 pandemic forced consumers - including pet owners - to rethink how they shop. Spending extra time at home with pets has inspired many to invest in treats for their special four-legged friends. Market research company Profitero breaks down the best performing pet treat brands on Amazon from January to June 2020 and their sales growth on the e-commerce platform compared to 2019. DOG TREATS RANK BRAND 1 2 3 4 5 GROWTH 39% MILK-BONE 75% PEDIGREE 72% PURINA 86% DASUQUIN 22% GREENIES CAT TREATS RANK BRAND 1 2 3 4 5 66 GROWTH 96% PURINA 237% GREENIES 68% HARTZ 70% CAT CRACK 107% TEMPTATIONS PET FOOD PROCESSING | December 2020 | www.petfoodprocessing.net TOTAL SALES $1.1 BILLION Total pet food % growth: 45% Dry dog food: 32% Wet dog food: 63% Dog treats: 52% Dry cat food: 47% Wet cat food: 61% Cat treats: 105% TOP 5 PET FOOD TRENDS FOR 2021 1 New customer opportunities with growing pet ownership 2 Opportunity for lower-cost, private-label house brands 3 Focus on ingredient sourcing 4 Grain-inclusive formulations making a comeback 5 More cat-centric products Images: stock.adobe.com BRANDS ON AMAZON Source: Profitero, Retailer: Amazon.com (Classic + Pantry), Time period: January 2020 - June 2020 vs same period 2019 WINNING TREAT Cat treats sales took the lead in terms of annual growth at 105%, followed by wet dog food at 63% growth and wet cat food at 61% growth.http://www.petfoodprocessing.net