SIT, STAY, READ 47% SUPPLEMENT STATISTICS of pet owners give supplements to their pets at least once a week. Top 7 ingredients pet owners associate with positive health benefits: 1. Fish oil (24% of pet owners) 2. Probiotics (22%) 3. Antioxidants (16%) 4. Omegas 3 and 6 (15%) 5. Glucosamine (14%) 6. Prebiotics (13%) 7. CBD (11%) Percentage of pet owners who see the following as indicators of high-quality pet consumables: 35% 30% 26% 26% 25% 25% Percentage of pet owners who give their pets supplements at least once per week and would be motivated to use a pet nutrition subscription service for: 44% 28% 25% FREE SHIPPING A SIGNIFICANT DISCOUNT PERSONALIZED PET NUTRITION 64% 58% 58% 40% 34% 27% 26% 31% 35% 77% 72% 69% 56% 69% 55% 66% Total pet parent audience (n=506) Those who give pet supplements at least weekly (n=241) MADE IN THE USA SPECIFIC INGREDIENTS PRICE CLINICAL TRIALS HUMAN-GRADE INGREDIENTS ORGANIC Pet owners who purchase pet supplements prioritize sustainable packaging attributes. RECYCLABLE SUSTAINABLE COMPOSTABLE MADE FROM ONLY NATURAL MATERIALS MADE WITHOUT PLASTIC 74 PET FOOD PROCESSING | December 2021 | www.petfoodprocessing.net Source: MarketPlace Consumer Insights Webinar, Nov. 3, 2021 (survey of 506 U.S. pet parents who currently have at least one dog, cat, or horse, conducted by Dynata)http://www.petfoodprocessing.net