Pet Food Processing - May 2023 - 11

TRENDS
FOCUS on fresh
Consumers seek to offer their pets food and treats
that mirror their own nutritional wants and needs.
By Jennifer Barnett Fox | petfoodprocessing@sosland.com
A
A continuing upswing in connectivity and a range of
social networking options has given rise to a wealth of
information. Over the last two decades, this has included
information about health and wellness. As a result, many
consumers are self-educating on healthy foods for themselves,
their families and, also, their pets. This makes consumer
education a key driver of trends in the pet food
and treats industry, according to Scott Morris, co-founder
and chief operating officer of Freshpet, Secaucus, NJ.
" Consumers are paying closer attention to where food
is grown, how it's sourced and where it's made, " Morris
said. " This includes more awareness of the benefits of
foods that contain simple ingredients that are less processed
and fresh. Those who are paying more attention
to these details in turn expect more out of brands. "
Pet parents who see their pet as part of the family seek
an elevated mealtime experience and apply the same attributes
that are important in their personal nutrition to
their pets' plates. This includes fresh, recognizable ingredients,
nutritious proteins and the importance of variety.
Renaldo Webb, founder and chief product officer of
PetPlate, New York, shared that early on in pet parenthood,
most owners are likely to choose products that
directly reflect their lifestyles. For instance, a vegan may
try to offer their dog a vegan/vegetable-heavy diet or
something that reflects their own food preferences.
" I think many people do start to consult their vet
when they notice something is off with their dog's health
and they're not sure what, " he continued. " Over 60% of
dogs in the United States are overweight or obese, so
when there are weight
issues and/or digestive issues,
that's normally when pet parents start to pay more attention
to diet as well. "
While veterinarians remain the leading pet health experts,
their recommendations are predominately kibble,
according to Danielle Bernal, DVM, global veterinarian at
Wellness Pet Company, Tewksbury, Mass.
Many are instead choosing a self-directed journey
to find the healthiest food for themselves and their
pets. This includes feeding a pet something that resembles
what a pet owner would eat or like to eat,
leading to an increased focus and demand for fresh
pet food options.
A fresh evolution
There are many influences responsible for interest in the
fresh category. Webb cited greater awareness coming
from more pet parents interested in learning about the
www.petfoodprocessing.net | May 2023 | PET FOOD PROCESSING 11
PetPlate's Lean &
Mean Venison meals
are kettle-cooked to
lock in the nutrients
of proteins, fruits and
vegetables used in
the recipe.
PetPlate
http://www.petfoodprocessing.net

Pet Food Processing - May 2023

Table of Contents for the Digital Edition of Pet Food Processing - May 2023

Pet Food Processing - May 2023 - Intro
Pet Food Processing - May 2023 - FCa
Pet Food Processing - May 2023 - FCb
Pet Food Processing - May 2023 - 1
Pet Food Processing - May 2023 - 2
Pet Food Processing - May 2023 - 3
Pet Food Processing - May 2023 - 4
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Pet Food Processing - May 2023 - 11
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https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-january-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-november-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-july-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-may-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2022
https://digital.petfoodprocessing.net/sosland/pfp/-pet-food-processing-june-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-june-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
https://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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