Pet Food Processing - May 2023 - 52
FORMULATION
be applied internally or topically coated on a kibble or treat.
" Having this flexibility is ideal when a manufacturer's
coating options are limited due to diet type or equipment, "
Brown said. " We have palatants with functional
ingredients like probiotics that can be used topically.
When a functional ingredient is mixed with a palatant, it
can improve operational efficiency, efficacy and save cost
for the pet food company. "
AFB's portfolio of palatants is formulated to deliver optimal
performance and fit each customer's unique needs.
" Every customer is different, " Brown said. " Brands
within a customer portfolio have different requirements.
We tailor our palatants to fit each individual need. We
have a collaborative team involving multiple departments
that work closely with our customers. "
Some of Trouw's customers will take their supplement
blend and add additional animal proteins and palatants,
In these instances, the company will add very few palatability-enhancing
ingredients. Other customers will take
their blend and just repackage it.
" We need to incorporate the palatant system with their
supplemental ingredients for those products, and we're
expected to have it perform, " Faber said. " A reoccurring
challenge we face is creating a palatant system that matches
the customer's marketing goals. To meet the customer's
objectives, we've had to identify vegetarian, non-GMO
and other related palatability-enhancing ingredients. "
A winning partnership
AFB regularly attends trade shows and has a research
and development pilot facility where it works on colKemin
has a global R&D team that works with pet food processor
customers to formulate the most suitable ingredients to meet
their needs at the time.
Kemin Nutrisurance
laborative projects with its customers.
" Collaboration is key to win-win projects, " Brown
said. " We have regular touch-bases with customers
and seek feedback on their needs and what's changing
on their end. Are they looking to drive out cost? Are
they looking to premiumize? We are constantly de52
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Pet Food Processing - May 2023
Table of Contents for the Digital Edition of Pet Food Processing - May 2023
Pet Food Processing - May 2023 - Intro
Pet Food Processing - May 2023 - FCa
Pet Food Processing - May 2023 - FCb
Pet Food Processing - May 2023 - 1
Pet Food Processing - May 2023 - 2
Pet Food Processing - May 2023 - 3
Pet Food Processing - May 2023 - 4
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