Pet Food Processing - May 2023 - 6

OFF THE LEASH
Purchasing
power
It's been said time and time again, but it's always worth repeating
- it's a great time to be in the pet food business.
According to the American Pet Products Association's
(APPA) 2023-2024 National Pet Owners Survey, 66% of US
households own at least one pet - that's 86.9 million households.
Fifty percent of US homes own at least one dog and
35% own at least one cat. And for the first time, the number
of Gen Z and Millennial pet owners equals the number
of Gen X and Baby Boomer pet owners in the United States.
That means there are lot of people out there shopping for pet
food and treats. And with the demographics of pet owners
changing, there's an indication spending habits could evolve
in the future too.
As pet food processors consider developing new formulations
and variations to their current offerings, it's important
to understand who today's pet owners are, how they shop
and what features, benefits and attributes they are looking
for when it comes to pet products. APPA's survey showed pet
parents are willing to pay a little more for products with certain
attributes - 60% will pay more for " made in the United
States " claims; 52% will pay more for ethically sourced products;
and 49% will pay more for eco-friendly products. Dog
and cat owners are also spending their pet food dollars on
products with non-GMO claims (17% of dog owners and 15%
of cat owners), environmentally friendly packaging (11% of
dog owners and 14% of cat owners), clean label ingredients
(10% of dog owners and 12% of cat owners) and functional
ingredients (12% of dog owners and 11% of cat owners).
Overall, research shows pet parents are spending more
money on food and treats for dogs and cats. Dog owners
spent an average of $354 on dog food and $102 on treats in
2022, compared to $287 and $81 in 2020; and cat owners
spent an average of $300 on cat food and $78 on treats in
2022, up from $254 and $72 in 2020. While inflation could be
partially responsible for these increases
in pet nutrition expenditures, there
continues to be proliferation in the pet
food and treat market which could also
account for the rise in spending.
Taking a close look at pet owner
demographics, spending habits and
popular product attributes can give
pet food and treat processors the necessary insight to make
future development decisions in this constantly evolving and
growing industry.
Kimberlie Clyma | Editor, kclyma@sosland.com
6 PET FOOD PROCESSING | May 2023 | www.petfoodprocessing.net
®
EDITORIAL
Editor
Digital Media Editor
Digital Media Associate Editor
Contributing Editors:
Kimberlie Clyma
Jordan Tyler
Nicole Kerwin
Donna Berry
Jennifer Barnett Fox
Keith Loria
Richard Rowlands
Allison Gibeson
PUBLISHING STAFF
Publisher
Dave Crost
Group Publisher Food Business News,
Milling & Baking News and Baking & Snack Mike Gude
Publisher Baking & Snack
Publisher Bake/Supermarket Perimeter
Publisher World Grain
Publisher Dairy Processing
Associate Publisher
Associate Publisher
Media Sales Representative
National Account Executive
National Account Executive
Senior Director of Marketing
and Promotions
Sales Enablement Specialist
Audience Development Manager
Audience Database Specialist
Director of Digital Media
Digital Advertising Manager
Advertising Manager
Advertising Coordinator
Design Services Manager
Production Specialist
Senior Design Consultant
Senior Graphic Designer
Promotions Manager
Promotions Media Designer
CORPORATE
Chairman and CEO
President
Chief Financial and
Administrative Officer
Chief Operating Officer
and Executive Editor
James Boddicker
Troy Ashby
Dan Flavin
Matt O'Shea
David DePaul
Bruce Webster
Josh Buttshaw
Tom Huppe
Lily Alvarez
Kathi Gilleland
Whitney Hartman
Dustin Pickman
Hannah Carney
Jon Hall
Carrie Fluegge
Nora Wages
Kayley Kerns
Elisabeth Spillman
Marj Potts
Becky White
Brian Peterman
Jim White
Abby Chronister
Charles S. Sosland
L. Joshua Sosland
Staci Greco
Meyer Sosland
Corporate Headquarters
4801 Main St., Suite 650, Kansas City, MO 64112
Phone: (816) 756-1000; Fax: (816) 756-0494
E-mail: PetFoodProcessing@sosland.com
Internet: www.petfoodprocessing.net
http://www.petfoodprocessing.net http://www.petfoodprocessing.net

Pet Food Processing - May 2023

Table of Contents for the Digital Edition of Pet Food Processing - May 2023

Pet Food Processing - May 2023 - Intro
Pet Food Processing - May 2023 - FCa
Pet Food Processing - May 2023 - FCb
Pet Food Processing - May 2023 - 1
Pet Food Processing - May 2023 - 2
Pet Food Processing - May 2023 - 3
Pet Food Processing - May 2023 - 4
Pet Food Processing - May 2023 - 5
Pet Food Processing - May 2023 - 6
Pet Food Processing - May 2023 - 7
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https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-january-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-november-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-july-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-may-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2022
https://digital.petfoodprocessing.net/sosland/pfp/-pet-food-processing-june-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-june-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
https://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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