Pet Food Processing - May 2023 - 73

PACKAGING
COMMUNICATING
Processors evaluate their priorities when delivering on-pack messaging.
AAFCO has developed a draft model of the new reguBy
Allison Gibeson | petfoodprocessing@sosland.com
There is only so much space on a pet food package,
making it valuable real estate for companies looking
to share their story with consumers. At the same time,
consumers are demanding more from the products they
choose for their pets. Therefore, processors must carefully
evaluate their products' goals when considering
what they will choose to communicate.
lations, and members will vote on whether to accept
the new regulations at the annual meeting in August.
Therrell said he anticipates the new regulations will pass,
and consumers could begin noticing labeling changes in
the next five to seven years.
The new regulations include the addition of an inTRANSPARENCY
T
The
pet food aisle
can be a confusing
place for a consumer
to shop with all
the brand options,
product variety and
often complicated
Keeping it modern
Labeling communication is in the process of becoming
clearer thanks to the initiative from the Association of
American Feed Control Officials (AAFCO) to modernize
pet food labeling. AAFCO began the process
in 2015 after research showed pet parents want more
transparency and easier-to-understand labeling on
products. The goal of the initiative is to create labeling
that resembles that on human food products.
" We are used to seeing a common format on human
food labels that we purchase at the grocery store, " said
Austin Therrell, executive director of AAFCO. " Seeing a
similar format on our pet food will hopefully give the
consumer a little more clarity in what they are looking at
when it comes to nutrition and intended use. "
tended use statement located prominently on the front
of the package on the principal display panel. This will
indicate if a product is a complete-and-balanced diet offering
or if it is designed to be used as a supplement or
mixer, differentiations that often confuse consumers.
The guaranteed analysis section will also be replaced
with a nutrition facts box that resembles the nutrition
facts box on human products, and the box will relate information
using household units of measure. There will
also be changes to the way many nutrients are displayed,
including the introduction of a total carbohydrate guarantee
and a dietary fiber guarantee. These indications
will more easily allow consumers to see how many calories
there are in a cup of the pet food and how many of
those calories come from protein, fat and carbohydrates.
This ability to directly compare labels using familiar
www.petfoodprocessing.net | May 2023 | PET FOOD PROCESSING 73
product labels.
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Pet Food Processing - May 2023

Table of Contents for the Digital Edition of Pet Food Processing - May 2023

Pet Food Processing - May 2023 - Intro
Pet Food Processing - May 2023 - FCa
Pet Food Processing - May 2023 - FCb
Pet Food Processing - May 2023 - 1
Pet Food Processing - May 2023 - 2
Pet Food Processing - May 2023 - 3
Pet Food Processing - May 2023 - 4
Pet Food Processing - May 2023 - 5
Pet Food Processing - May 2023 - 6
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Pet Food Processing - May 2023 - 11
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Pet Food Processing - May 2023 - 14
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https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-january-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-november-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-july-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-may-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2022
https://digital.petfoodprocessing.net/sosland/pfp/-pet-food-processing-june-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-june-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
https://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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