Pet Food Processing - May 2023 - 77
ment around regenerative agriculture and a move away
from industrial farming, which provides processors with
another opportunity to communicate through product labels,
said Kristen Smith, director of marketing for the Pet
Sustainability Coalition, Boulder, Colo.
In addition to educating consumers on sustainability efforts,
brands can share information about new ingredients
- such as insect proteins and plant-based ingredients -
on pet food and treat labels. And as if that wasn't enough
information to fit on a product label, processors might also
choose to promote certification programs they follow.
These certifications include Upcycled Certified from
the Upcycled Food Association, indicating the use of
ingredients that might have otherwise gone to waste.
The Upcycled Certified mark removes the educational
burden from individual brands and is a tool companies
can use to convey transparency, said Angie Crone, chief
executive officer of the Upcycled Food Association. The
agency works with Where Food Comes From, an independent
third-party certifying body, to administer the
standard's verification process, Crone added.
Phelps Pet Products,
Rockford, Ill., markets 10 of
its own products, including
its Disney Table Scraps and
Christmas Bark brands, with
the Upcycled Certified mark. In
addition, as a co-manufacturer,
Phelps produces several other
private-label and branded products
using upcycled ingredients
in the recipes.
" We viewed 'upcycling' as
the next logical step in the everincreasing
humanization trends seen in the pet market, "
said Rick Ruffolo, president and chief executive officer
of Phelps Pet Products. " Human food companies like
Imperfect Foods and Misfit Market combine nutritious
food products with the eco-benefit of reducing food
waste in the supply chain - at no additional cost to the
consumer... so we interpreted that human trend into
the pet market. "
Phelps Pet Products uses
packaging to communicate
to consumers that
this product uses upcycled
ingredients, is meat free
and features plant-based
flavors.
Phelps Pet Products
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3-5 OCTOBER 2023
MORE INFORMATION
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Pet Food Processing - May 2023
Table of Contents for the Digital Edition of Pet Food Processing - May 2023
Pet Food Processing - May 2023 - Intro
Pet Food Processing - May 2023 - FCa
Pet Food Processing - May 2023 - FCb
Pet Food Processing - May 2023 - 1
Pet Food Processing - May 2023 - 2
Pet Food Processing - May 2023 - 3
Pet Food Processing - May 2023 - 4
Pet Food Processing - May 2023 - 5
Pet Food Processing - May 2023 - 6
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https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-january-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-november-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-july-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-may-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2022
https://digital.petfoodprocessing.net/sosland/pfp/-pet-food-processing-june-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-june-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
https://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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