Pet Food Processing - September 2024 - 52

also offers combined experience in manufacturing, compliance
and marketing, allowing the firm to serve as a
consultant of sorts to make recommendations - sometimes
even connecting brands with other service providers
in the industry to better meet their needs.
Following a free consultation to go over these details,
Pet Food Compliance jumps right in to facilitate new
product registration and acquire licenses for the client.
This process usually involves at least one label audit,
Wisner shared.
" No one's labels are perfect, and even though we have
AAFCO, states still have conflicting requirements -
there's a lot to consider, " he said. " We do our best to help
companies by requiring at least one label audit to demonstrate
to them any opportunity for improvements. "
For companies making their first forays into the pet
So much goes into
making sure pet
food is labeled
correctly for the pet
parents purchasing
the product, and
compliance is crucial
to ensure pet food is
safe for those fourlegged
companions
who will ultimately
be consuming
the product.
©JackF-stock.adobe.com
ers avoid off-sales, violations and fines, as well as support
visibility into compliance status. A few years later,
one of Global Registration Services' bedding and furniture
clients crossed over into the pet treat space and approached
Wisner about getting help with filing licenses
and validating labels.
Today, the company provides a one-stop-shop for
product registration, license renewals, tonnage reporting,
and packaging and label auditing. Pet Food Compliance
takes a relationship-based approach to understand how
to best meet the needs of each of its customers.
" We offer a one-to-many relationship - clients can
give us product information one way in one system, and
we will make sure that translates to all the different ways
states ask for it, " Wisner explained. " That way, companies
don't have to manage any errors or inconsistencies. "
According to Wisner, the Pet Food Compliance team
nutrition space, Pet Food Compliance also offers launch
strategy consulting and helps brands understand what
compliance costs would be associated with the introduction
of a new product or portfolio.
" Thereafter, it's mostly about renewing licenses, adding
and removing products as they are launched or discontinued,
and maintaining licenses and product listings, "
Wisner said.
Common compliance mistakes
In speaking about compliance, Wisner noted a few regular
pitfalls pet nutrition brands encounter when registering
and renewing their products on a state-by-state basis.
Many of these challenges are due to the fact that each state
has its own preferences and procedures for collecting, filing
and maintaining product and label information.
" Every state has its own fee structure, renewal dates,
and preferred methods of communication, " Wisner
RETAILER
VISIBILITY
Another one of Pet Food Compliance's
unique offerings is its PAW Program -
the Pet Food Compliance Automation
Wizard - which gives retailers visibility
into compliance documentation,
tonnage reports and sales data for
each of its pet product vendors.
" Our PAW Program was developed
with significant input from one of our
major retail partners to give them
visibility into their vendors' licensing
and packaging, as well as tonnage, "
said Deven Wisner, co-founder and
chief executive officer. " Retailers are
put in a position to track all this data,
since it's on their shelves and websites,
but a lot of them are still operating via
email and spreadsheets. This becomes
a burden when you're talking about
keeping track of licenses for hundreds
of products across 50 states. "
The PAW Program centralizes data
for retailers in an effort to streamline
the process. Such data is tricky to keep
track of with the rise of e-commerce
sales, so having a consolidated
resource is a godsend for retailers.
" Our PAW Program serves three
purposes - firstly, it's connected to
52 PET FOOD PROCESSING | September 2024 | www.petfoodprocessing.net
our backend. This is both efficient and
effective, as retailers can access all the
information they could possibly need,
and in ways that each state would
need it, " Wisner noted. " The second
is it serves as an interface for all our
partners - it could be manufacturers
putting their information into the
system, it could be guarantors -
which gives retailers ongoing visibility
about whether brands are adding new
products or discontinuing products.
They also want to see when we last
submitted something for the brand,
and all of that information becomes
available to them. "
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Pet Food Processing - September 2024

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