Pet Food Processing - September 2024 - 54

REGULATORY
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explained. " Some states are working on paper, while others
still want a floppy disk. They also classify products differently
- what may be considered a supplement in one state
could be considered a treat in another. I know people are
generally confused between those two categories, but companies
must factor in those subtle nuances to avoid spending
too much money or making mistakes along the way. "
This creates a common challenge of confusion in which
brands don't understand what needs to be registered and
which information must go on the label. Is the name of the
guarantor going on the label, or will it be the name of the
co-manufacturer who produces the product? According to
Wisner, getting that relationship correct on packaging and
ensuring the product is licensed correctly afterward is a
common hurdle.
Substantiating claims is another crucial consideration for
pet nutrition brands when it comes to compliance.
" Claims around ingredients - people providing the word
on their product packaging, and I get it, some of it is a marketing
game, but you really need to be able to substantiate
the claims you're making, " Wisner added. " The states are
looking at each one of these labels, and
having unsubstantiated claims can get
the product pulled or stickered over,
which is a lot more expensive
than a preemptive label audit. "
The rise of e-commerce has
created another regulatory hurdle,
as many brands don't realize
the need to register products in all 50
states to which they distribute. This is
particularly true of early-stage brands, Mom-and-Pops and
crossover companies who have jumped into the direct-toconsumer
pet care space, but may lack the ability to correctly
license products and meet differing label requirements
across the country.
" States are very aware that commerce is happening online
and, more often than not, double-checking labeling claims
that a brand makes on its website, in addition to the actual
label, " Wisner said. " In theory, if they're selling products online,
they should be registered everywhere. "
Additionally, compliance is not a popularity contest. It's
easy for brands to look across the category, see something
another brand is doing on their label, and try to copy it to
their advantage.
" Just because everyone's doing it doesn't mean it's the
right - or compliant - thing to do, " Wisner advised.
FTIINC.ORG/INJECTORS
309.588.4803
54 PET FOOD PROCESSING | September 2024 | www.petfoodprocessing.net
The future of compliance
Over the last 12 months, some major industry announcements
have been made that are poised to redefine the way pet
food is regulated in the United States, including pet food label
modernization (PFLM) and the Pet Food Uniform Regulatory
Pet Food Compliance
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Pet Food Processing - September 2024

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