Grow your business – Puratos Digital - 2

BRINGING THE

BAKING
INDUSTRY
INTO THE
DIGITAL ERA
Everywhere you look today, it seems that digital is
booming. It's hard not to wonder: "am I ge�ng my
fair share of the pie?"
Results of Puratos' 2019 Taste Tomorrow global
survey revealed that digital can offer a huge
advantage to bakers, providing greater
speed, convenience and reach.
Yet many bakers today are s�ll using
primarily analog processes to run
their business.
But whether the industry's ready
or not, consumers certainly are.
In 2010, e-commerce represented
only 6.4% of US retail sales. In 2019,
that number jumped to 16%.1 With
the onset of the COVID-19 global
pandemic in 2020, e-commerce is
forecast to be a whopping 32.4% of US
retail sales!2
COVID-19 has only accelerated this trend, with
economic shutdowns, demand shi�s and shortages in labor
and supply exponen�ally increasing the need for new digital
ways of working.
So what's a baker to do? Enter Puratos Digital.
1
Source: https://www.digitalcommerce360.com/article/e-commerce-sales-retailsales-ten-year-review/
2
Source: https://www.emarketer.com/content/us-ecommerce-growth-jumpsmore-than-30-accelerating-online-shopping-shift-by-nearly-2-years

ANDY INTRO
Andy Brimacombe, President, Puratos USA

MODERN SOLUTIONS
FOR AN EVOLVING INDUSTRY
Puratos Digital offers a suite of digital tools and services
designed to support bakers every step of the way, including
* Ability to order ingredients at
your convenience
* Idea�on and technical support
* E-commerce solu�ons to provide
finished goods to a wider range
of consumers
...and much more!

As an industry we've
known about the
incredible possibilities that
digital tools can provide for a
few years now. The pandemic has
brought digital opportunities into
even sharper focus.
ANDY BRIMACOMBE
PRESIDENT, PURATOS USA


https://www.tastetomorrow.com/ https://www.puratos.us/en/digital-services1 https://www.digitalcommerce360.com/article/e-commerce-sales-retail-sales-ten-year-review/ https://www.emarketer.com/content/us-ecommerce-growth-jumps-more-than-30-accelerating-online-shopping-shift-by-nearly-2-years

Grow your business – Puratos Digital

Table of Contents for the Digital Edition of Grow your business – Puratos Digital

Grow your business – Puratos Digital - 1
Grow your business – Puratos Digital - 2
Grow your business – Puratos Digital - 3
Grow your business – Puratos Digital - 4
Grow your business – Puratos Digital - 5
Grow your business – Puratos Digital - 6
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