Grow your business – Puratos Digital - 5

Your webstore,
one click away!

Bakeronline

Social distancing and stay-at-home orders have changed
the way consumers shop in 2020, especially for highincome earners and millennials.3 Taste Tomorrow
Post-COVID research conducted by Puratos shows that
consumers want to shop in fewer loca�ons and spend less
�me in brick-and-mortar shops. Bakers can overcome these
barriers by offering a "click and collect" service-but when
bakers aren't web designers, where do you start?

The answer is Bakeronline, a fully customizable
e-commerce site tailored to ar�san bakers. With a
dedicated customer support team, bakers can curate a
personalized online marketplace that offers consumers
easy access to their favorite baked goods, exclusive
promo�ons, pre-order op�ons...and more!
Source: https://www.mckinsey.com/business-functions/marketing-and-sales/
our-insights/the-great-consumer-shift-ten-charts-that-show-how-us-shoppingbehavior-is-changing

3

HOW DOES IT WORK?
Each Bakeronline webstore includes 20 products, an online
payment pla�orm and in-store communica�on kits to help
increase consumer awareness. Once on the pla�orm bakers
can safely and hygienically reach consumers, grow sales,
efficiently manage produc�on and automate tradi�onally
�me-intensive steps like order processing.
"Bakeronline changes the game for bakers," says Sloan
Benne�, Marke�ng Manager at Puratos US, "Online
purchasing can o�en boost consumer spending rates to
3-4 �mes higher than physical stores."
But, she acknowledges, such a transi�on can be daun�ng
in an industry built on face to face interac�on. "Many
bakers are open to the idea of e-commerce, but aren't
sure where to start. Bakeronline includes a team who will
work to understand their goals and build the webshop
accordingly. Unlike most pla�orms today, it's a highly
personal experience."
Bakeronline is a win-win for ar�san bakers and their
customers. Bakeries benefit from opera�onal efficiency
and increased sales poten�al, while their digitally-engaged
consumers gain safe and convenient access to their favorite
baked goods.



https://www.puratos.us/en/digital-services1/bakeronline https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-great-consumer-shift-ten-charts-that-show-how-us-shopping-behavior-is-changing

Grow your business – Puratos Digital

Table of Contents for the Digital Edition of Grow your business – Puratos Digital

Grow your business – Puratos Digital - 1
Grow your business – Puratos Digital - 2
Grow your business – Puratos Digital - 3
Grow your business – Puratos Digital - 4
Grow your business – Puratos Digital - 5
Grow your business – Puratos Digital - 6
https://www.nxtbook.com/sosland/puratos/2020_10_01
https://www.nxtbookmedia.com