Culinology - December 2021 - 38

PETITS fours
foods, beverages and supplements
that support gut health and overall
well-being. As a result, ADM said
awareness of the microbiome as
central to wellness has grown
over time. Data from ADM Outside
Voice indicates that 58% of global
consumers are aware of the potential
benefits that bacteria in the digestive
system can have on their overall
health.
Clean label has been trending
ADM eyes six emerging trends
in food and beverage
Plant-based lifestyles, clean and
transparent sourcing, and sustainable
goodness are among the trends
ADM, Chicago, sees fueling current
and future global growth.
Drawing on research from its
Outside Voice consumer insights
platform, the company's top
trends for 2022 point the way for
ADM's innovation, renovation and
development platforms, the company
said. Many of the trends are being
shaped by the coronavirus pandemic
that has lingered for the past 18
months.
" Consumers today continue to
navigate a tumultuous environment
that has uprooted every aspect of
their lives, " said Brad Schwan, vice
president of category marketing at
ADM. " This has led forward-thinking
brands to develop new solutions
purpose-built to help consumers
establish a sense of normality for
themselves, their families and their
pets. We're seeing everything from
foods, feeds and beverages that
promote gut health to plant-based
meat and dairy alternatives to
biodegradable packaging. "
Heading into 2022 ADM said it
38 | Culinology | DECEMBER 2021
expects consumers to be more
proactive about supporting their
mind and body through a balanced
approach to diet and lifestyle. The
coronavirus pandemic has placed
renewed interest on mental wellbeing,
and ADM said it expects more
consumers to seek effective ways to
cope with stress and anxiety. Thirtyseven
percent of global consumers
expect the snacks they eat to
improve their mental well-being,
according to ADM's Outside Voice
research.
Another continuing trend is the
shift toward plant-based lifestyles.
ADM's research shows a flexitarian
approach to eating has become
mainstream as consumers look
to functional, wholesome, plantbased
nutrition to support healthy,
environmentally friendlier lifestyles.
Alternative proteins are likely to
account for 11% of the total protein
market in 2035, ADM said, driven
primarily by COVID-19, which has
accelerated interest in plant-based
as a health-forward alternative for
consumers who are paying attention
to their body's nutritional needs.
Third, consumers are seeking
for several years and ADM said
it expects clean and transparent
sourcing to remain a key trend
heading into 2022. Most recently,
consumers have used the COVID-19
pandemic as an opportunity to place
an increased emphasis on learning
where their food comes from and
trying to ensure the health and safety
of themselves, their families, their
pets and their communities. ADM
said 58% of global consumers say
they will be more attentive to locality
claims as a result of COVID-19.
Another emerging trend is
sustainable goodness. With nearly
half of global consumers now more
attentive to sustainability claims there
has been a surge in demand for
ethical production and sustainable
sourcing practices - such as
regenerative agriculture and carbon
negative production to protect the
food supply of the future, ADM said.
Brands are responding by taking
positions on environmental matters,
aiming to reflect their commitments
to increasing the sustainability of their
production and distribution systems.
Finally, the importance of advanced
renewables and biosolutions is
coming to the forefront. ADM noted
research showing 38% of global
consumers are now willing to pay
more for products made with
sustainable materials. Additionally,
conscientious consumers are
paying close attention to seeking
food, personal care and home care
products that support the needs of
their families, the environment and
their local communities.
Culinology - December 2021

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