Culinology - September 2012 - (Page 12)

EMERGING TRENDS EMERGING TRENDS REDUCED SALT FRIES DON’T HAVE TO TASTE LIKE THIS AD. Consumers choosing healthy foods for wellness More than two-thirds of Americans are choosing healthier foods to promote wellness and lose or maintain weight, according to the market research firm Mintel International, Chicago. “Consumers are more aware than ever of their own nutritional deficits and what poor eating habits can do in terms of their long-term health,” said John Frank, category manager for consumer packaged goods food and drink reports at Mintel. “As a result, today’s consumers are seeking out healthy food with greater urgency. However, skeptical or confused consumers aren’t likely to pay a premium for healthier Not if you use our Yeast Extract LS HP Enhancer #1070. In fact, with its unique umami flavor, salt lovers won’t even notice how much less salt they’re actually eating. For a sample of this or one of our other yeast extracts and enhancers, visit savourysystems.com. And if you can’t find the exact flavor you’re looking for, just tell us. We’ll make it for you. Order a sample at savourysystems.com or call 888.534.6621 food, making it hard for manufacturers to justify investment in nutritional or ingredient upgrades.” Thirty-one percent of consumers choose healthy foods to lose weight, with 30% doing so to maintain weight. Mintel said these percentages are similar across all age groups, creating a growth opportunity for retailers as they can develop their own private label versions of healthier products to generate higher profits. The survey found older adults are more likely to maintain a more healthy diet, as 48% of Americans over 65 said they pay close attention to what they eat compared with 32% of those aged 18 to 24. More women think they are good judges of knowing what’s good for them as opposed to men, with 67% of males believing they are a good judge of healthy foods versus 76% of females believing the same. Mintel said this could be because 64% of women said they read nutritional labels while only 56% of men do so. Many adults are inspired to eat healthier to be a good example to their children. Sixty-seven percent of women and 57% of men said they eat healthier to model good habits for their children. 12 | Culinology | SEPTEMBER 2012 http://www.savourysystems.com http://www.savourysystems.com

Table of Contents for the Digital Edition of Culinology - September 2012

Culinology - September 2012
Table of Contents
President's Letter - What's next?
Upcoming Events
Emerging Trends - Millennials’ shopping attitudes ‘volatile’
Study examines how fat affects flavor perception
Consumers choosing healthy foods for wellness
Member Profile - Spice Guy
Sodium Reduction - Behind the Magic
Certification - Tyson Raises the 'food bar'
Cuisine Trends - Back to the future
Petits Fours
Ad Index

Culinology - September 2012