Culinology -- March 2014 - (Page 7)

EMERGING TRENDS The scoop on salty snacks Shaking up the salty snacks market Lundberg Family Farms introduced a are such better-for-you buzzwords as line of multigrain rice chips made with chia seeds, hummus and quinoa. More organic brown rice, quinoa, amaranth, manufacturers are aiming to entice a corn, millet, garbanzo beans, chia and healthy subset of snackers with clean flax seeds; and Boulder Canyon Natural labels, gluten-free claims and non-bio- Foods, a brand of Inventure Foods, Inc., engineered ingredients, chipping away launched kettle-cooked potato chips at traditional potato-based offerings. made with olive oil and avocado oil. More than 90% of U.S. households Even big players are biting in the bet- reported consuming salty snacks dur- ter-for-you battle. General Mills, Inc. has ing a given month, and two out of three introduced Green Giant snack chips, in- households said they have at least three cluding a tortilla chip variety made with kinds of salty snacks, according to a re- dried bell peppers, broccoli, carrots and cent report from market research firm tomatoes, and a multigrain sweet po- Packaged Facts. Of the 50 million fre- tato variety. Additionally, the Kellogg quent snackers who prefer salted snacks, Co. added Kashi Hummus Crisps, made 14.2 million self-professed "healthy" with a blend of chickpeas, whole grains, snackers who exercise often and seek spices and herbs. better-for-you ingredients said they do Also seizing an opportunity in bet- president of merchandising for 7-Eleven. not see a conflict between eating salty ter-for-you snacking, 7-Eleven this past "People are snacking throughout the snacks and pursuing a healthy diet. September introduced a healthy snack day, and they're looking for ways to im- Salty snacks include potato and tor- section stocked with products featuring prove what they eat without sacrificing tilla chips, pretzels, cheese snacks, corn ingredients such as dry roasted edama- taste. Our selection includes our own snacks, ready-to-eat popcorn and pork me, organic trail mix and veggie chips. 7-Select line of trail mixes and snacks rinds. "Better-for-you is one of the fastest- alongside top-shelf and gourmet brands Potatoes and corn face growing com- growing segments of the snacking cat- that you might not expect to find in a petition from vegetable- and legume- egory," said Rebecca Frechette, a vice- convenience store." based snacks, Packaged Facts said. Such non-traditional snack chips launched this year include Simply7 Quinoa Chips, which are glutenfree, Non-GMO Projectverified, vegetarian and kosher; Snikiddy's Eat Your While smaller players with creative, health-driven products are posing crisp competition to established PepsiCo's brands, Frito-Lay North America unit still leads the salty snack Vegetables, gluten-free chips pack, Packaged Facts made with eight vegetables, said. In 2013, the com- including kale, sweet pota- pany introduced a spate toes and shitake mushrooms; of unique flavor com- and The Better Chip, which binations and formats, is gluten-free and made from including Ruffles Crispy non-bioengineered corn masa Fries Potato Strips, which and vegetables. Also this year, are french fry-shaped MARCH 2014 | Culinology | 7

Table of Contents for the Digital Edition of Culinology -- March 2014

Culinology -- March 2014
Table of Contents
President's Letter - A journey into the future of food
Emerging Trends - Stevia’s use as ingredient may more than double by 2017
The scoop on salty snacks
Most consumers won’t try new items
Ingredient Innovations - Gluten-free innovation
Flavors - A Perfect Pair
Member Profile - All That Jazz
Trends - What's Next
Petits Fours - Private label vs. brands
Freshness will be in favor during 2014
Omega-3 claims losing share in dairy segment
Upcoming Events/Ad Index

Culinology -- March 2014