Culinology - June 2015 - (Page 18)
FLAVOR trends
NPD Group: Hot sauce is universal
CHICAGO - Fifty-six per cent of households have hot sauce on
hand in their kitchens, and sriracha, an Asian hot sauce, is
stocked in 9% of total U.S. households and 16% of households
headed by someone under age 35, according to the NPD
Group's audit of U.S. kitchens. The popularity of hot sauce also
extends to away-from-home dining experiences, according
to the market research firm, with cases of hot sauce shipped
from food service distributors to restaurants and other food
service outlets increased by double-digits over the past
two years.
"Hot sauce is clearly part of the diet of many US
consumers, and it's a food that crosses gender, age,
ethnicity and income," said Annie Roberts, vicepresident, NPD SupplyTrack, a service that tracks
product shipments from food service distributors.
"Hot or pepper sauce is a large seasoning category,
and for food service manufacturers and operators
it's about understanding the category's share, where
the category is growing and where it isn't, and from
which other categories it's stealing share."
Louisiana-style hot sauce is still the leader in
terms of case volume shipped from distributors
to US food service outlets, but shipment growth
has tapered because of the variety of hot sauces
now available, according to NPD. Case shipments
of some habanero hot sauce flavors, particularly
habanero with fruit flavors like mango, grew tripledigits in the year ended Dec. 31, 2014, compared
with the same period a year ago. There were double
the cases shipped of chipotle hot sauce flavors and
sriracha in 2014 than in the previous year.
on," he said. "However, gochujang is everywhere;
it's part of the 'fermented scene' and I'm hearing
more and more about it."
As director of innovation for Cargill, Christopher
Runkle, CRC, said he's seeing a lot of interest in
sriracha from many major food service chains.
"We're seeing a lot of Korean red chile paste
that's fermented with rice and/or soy bean, building flavor with umami," he said. "The fermentation process builds the umami flavor characteristics in with the heat; even with sriracha, fermentation with chiles and garlic not only drives the heat
but impacts flavor."
To produce gochujang, red chile is fermented
with rice and soybean creating a natural umami.
"They'll toss cabbage in this gochujang and ferment it further," Mr. Runkle said. "The heat driver
for kimchee is gochujang."
He recommends gochujang as a marinade for
beef or pork alone or combined with soy sauce or
honey plus lemon/lime juice to bring up the acidity.
Having grown up in Tampa, Mr. Runkle enjoyed the local fare at numerous Cuban cafes. He
recalls a garlic dipping sauce and the intensity of
heat generated from the little white bulb.
"When you crush or chop garlic, the heat from
the sulfur components in garlic is released, enzyme activity drives the heat," he said. "They typically use parsley or cilantro plus garlic with lemon
juice; the heat is driven by the garlic. It's a different way your tongue perceives this heat."
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Table of Contents for the Digital Edition of Culinology - June 2015
Culinology - June 2015
Table of Contents
President's Letter - The art and science of collaboration
Emerging Trends - Broth is hot: No bones about it
‘Veg-centric’ cuisine on the rise
Five things to know about millennials
Flavor Trends - Spicy Complications
NPD Group: Hot sauce is universal
Functional Foods - Functional Formulations
Cannabis: An herb with benefits
Member Profile - Blg Flavors, Bold Delivery
RCA Images
Industry Images
Petits Fours - Yogurt and beverages lead IRI’s New Product Pacesetters
The state of snacking
Panera publishes ‘no no list’ of ingredients it will not use
Ad Index
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