Culinology - June 2017 - 22

IF YOU'RE
LOOKING
FOR QUALITY
INGREDIENTS,
WE'VE GOT
EVERYTHING
UNDER THE SUN.

LABELING trends

apart from the competition. The
branded meal kits featuring clean
ingredient sauces sell to over 600
stores. "It's a non-sexy frozen fish
company that works with only the
best aquaculture companies that are
super transparent with their sources,"
Ms. Moskow of the Sterling-Rice
Group said.

Ethical claims trending

*
*
*
*
*
*
*
*
*

Organic Spice Line
Non-GMO Project Verified
Gluten Controlled Options
In-house Steam Sterilization
Full Line of Conventional
Spices and Herbs
Tea Cut Spice Line
Roasted & Toasted
Spice Line
Cryogenic Milling
Coordination of Global
Process Controls

www.kalustyan.com

For more information contact
Kerri Goad-Berrios,
Vice President, Sales
kerri@kalustyan.com

VISIT US AT IFT BOOTH #1504

Ms. Moskow identifies a move
away from talking about what a product is "free-from," toward how it's ethically sourced and holistically raised.
She said millennials are attracted to
companies communicating transparency, "but also to those doing social
good." Tony's Chocolonely, Portland,
Ore., for example, has an overarching mission to eradicate slavery in the
chocolate trade. "So they talk about
how ethically sourced their product
is," Ms. Moskow said.
One of the newest food product
certifications and icons appearing on
labels is promoted by the Equitable
Food Initiative (EFI), a non-profit, skill
building organization for the produce
industry. "EFI looks at the way farm
workers are treated and, in turn,
how that impacts food safety and
pesticide use, and rewards farming operations that do well in those
three areas," said Maisie Ganzler,
chief strategy and brand officer, Bon
Appetit Management Company, Palo
Alto, Calif., an on-site restaurant company operating 650-plus venues.
Supplementary marketing materials - including EFI stickers on clamshells of strawberries, for example
- are currently being introduced
to supermarkets including Whole
Foods. Ms. Ganzler expects to see a
growing number of foodservice locations and retailers grouping similar
certifications under proprietary icons
like these.

Antibiotic- and hormone-free
At Mintel, Ms. Johnson sees a
substantial number of claims around
"humanely-raised," "farm-raised" and

"free-range." "Consumers value ethical, humane claims," she said.
In April fast food chicken chain
KFC, a business unit of Yum! Brands,
Inc., joined a number of restaurant
brands by taking a stance on antibiotics used in meat, stating that by
2018 it will be serving chicken raised
without "medically important antibiotics." An increasing number of chefs,
manufacturers, grocers and foodservice brands are climbing on the
"no-antibiotic," "hormone-free" claims
bandwagon, because consumers
are concerned about antibiotic resistance. But, verbiage matters, as
claims - which are not government
regulated, though a US Department
of Agriculture Process Verified seal
can signal that inspectors have visited
the farm to confirm antibiotics were
not used - range widely in terminology and in practice, from "no antibiotics ever," to "no growth-promoting
antibiotics."

Organizations like Equitable
Food Initiative look at how
farm workers are treated.

Communicating call-outs
In an ingredient-driven industry, it's
clear that today's consumers are also
all about quality. For restaurants, the
deep-dive to clarify a position or describe an initiative is often available on
the company's website or on in-store
marketing formats rather than on the


http://www.kalustyan.com

Table of Contents for the Digital Edition of Culinology - June 2017

PRESIDENT'S letter -- An evolving industry
EMERGING trends -- Trends driving growth in specialty food
EMERGING trends -- Tapping the power of pulses
INGREDIENT trends -- RISING STARS among ancient grains
LABELING trends -- Signs of the times
EDITORIAL -- Shifting animal welfare perceptions driving change across supply chain
MEMBER profile -- HITTING the mark
MEMBER profile -- A new voice in food
EXPERT voices -- INSIGHTS from Industry Trendsetters
INDUSTRYNEWS -- Positioned for the future
INDUSTRYNEWS -- RCA conference brings taste of Culinology to Puerto Rico
INDUSTRYNEWS -- RCA stirred it up in Puerto Rico
INDUSTRYNEWS -- RCA announces new officers
INDUSTRYNEWS -- Culinology awards honor industry leaders
PETITS fours -- Burger BOOM
PETITS fours -- Trends driving a category in transition
PETITS fours -- Plant-based trending? Think again, says NPD
PETITS fours -- Global savory snack market ripe for growth
PETITS fours -- How Tyson Tastemakers is changing the game
NEWS bites
Culinology - June 2017 - 1
Culinology - June 2017 - 2
Culinology - June 2017 - 3
Culinology - June 2017 - PRESIDENT'S letter -- An evolving industry
Culinology - June 2017 - 5
Culinology - June 2017 - EMERGING trends -- Trends driving growth in specialty food
Culinology - June 2017 - 7
Culinology - June 2017 - 8
Culinology - June 2017 - 9
Culinology - June 2017 - EMERGING trends -- Tapping the power of pulses
Culinology - June 2017 - 11
Culinology - June 2017 - INGREDIENT trends -- RISING STARS among ancient grains
Culinology - June 2017 - 13
Culinology - June 2017 - 14
Culinology - June 2017 - 15
Culinology - June 2017 - 16
Culinology - June 2017 - 17
Culinology - June 2017 - 18
Culinology - June 2017 - LABELING trends -- Signs of the times
Culinology - June 2017 - 20
Culinology - June 2017 - 21
Culinology - June 2017 - 22
Culinology - June 2017 - 23
Culinology - June 2017 - 24
Culinology - June 2017 - EDITORIAL -- Shifting animal welfare perceptions driving change across supply chain
Culinology - June 2017 - MEMBER profile -- HITTING the mark
Culinology - June 2017 - 27
Culinology - June 2017 - MEMBER profile -- A new voice in food
Culinology - June 2017 - 29
Culinology - June 2017 - EXPERT voices -- INSIGHTS from Industry Trendsetters
Culinology - June 2017 - 31
Culinology - June 2017 - 32
Culinology - June 2017 - 33
Culinology - June 2017 - INDUSTRYNEWS -- Positioned for the future
Culinology - June 2017 - INDUSTRYNEWS -- RCA conference brings taste of Culinology to Puerto Rico
Culinology - June 2017 - INDUSTRYNEWS -- RCA stirred it up in Puerto Rico
Culinology - June 2017 - 37
Culinology - June 2017 - INDUSTRYNEWS -- RCA announces new officers
Culinology - June 2017 - 39
Culinology - June 2017 - INDUSTRYNEWS -- Culinology awards honor industry leaders
Culinology - June 2017 - 41
Culinology - June 2017 - 42
Culinology - June 2017 - 43
Culinology - June 2017 - PETITS fours -- Burger BOOM
Culinology - June 2017 - PETITS fours -- Plant-based trending? Think again, says NPD
Culinology - June 2017 - PETITS fours -- How Tyson Tastemakers is changing the game
Culinology - June 2017 - 47
Culinology - June 2017 - NEWS bites
Culinology - June 2017 - 49
Culinology - June 2017 - 50
Culinology - June 2017 - 51
Culinology - June 2017 - 52
https://www.nxtbook.com/sosland/rca/culinology-june-2021
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https://www.nxtbook.com/sosland/rca/2020_09_01
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https://www.nxtbook.com/sosland/rca/2020_03_01
https://www.nxtbook.com/sosland/rca/2019_12_01
https://www.nxtbook.com/sosland/rca/2019_09_01
https://www.nxtbook.com/sosland/rca/2019_06_01
https://www.nxtbook.com/sosland/rca/2019_03_01
https://www.nxtbook.com/sosland/rca/2018_12_01
https://www.nxtbook.com/sosland/rca/2018_09_01
https://www.nxtbook.com/sosland/rca/2018_06_01
https://www.nxtbook.com/sosland/rca/2018_03_01
https://www.nxtbook.com/sosland/rca/2017_12_01
https://www.nxtbook.com/sosland/rca/2017_09_01
https://www.nxtbook.com/sosland/rca/2017_06_01
https://www.nxtbook.com/sosland/rca/2017_03_01
https://www.nxtbook.com/sosland/rca/2016_12_01
https://www.nxtbook.com/sosland/rca/2016_09_01
https://www.nxtbook.com/sosland/rca/2016_06_01
https://www.nxtbook.com/sosland/rca/2016_03_01
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https://www.nxtbook.com/sosland/rca/2015_09_01
https://www.nxtbook.com/sosland/rca/2015_06_01
https://www.nxtbook.com/sosland/rca/2015_03_01
https://www.nxtbook.com/sosland/rca/2014_12_01
https://www.nxtbook.com/sosland/rca/2014_09_01
https://www.nxtbook.com/sosland/rca/2014_06_01
https://www.nxtbook.com/sosland/rca/2014_03_01
https://www.nxtbook.com/sosland/rca/2013_12_01
https://www.nxtbook.com/sosland/rca/2013_09_01
https://www.nxtbook.com/sosland/rca/2013_06_01
https://www.nxtbook.com/sosland/rca/2013_03_01
https://www.nxtbook.com/sosland/rca/2012_12_01
https://www.nxtbook.com/sosland/rca/2012_09_01
https://www.nxtbook.com/sosland/rca/2012_06_01
https://www.nxtbook.com/sosland/rca/2012_03_01
https://www.nxtbook.com/sosland/rca/2011_12_01
https://www.nxtbook.com/sosland/rca/2011_09_01
https://www.nxtbook.com/sosland/rca/2011_06_01
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