Culinology - June 2017 - 46

PETITS fours

Global savory snack market
ripe for growth
Euromonitor International projects that the savory
snacks market in the US may reach $50 billion
by the year 2021 as the category continues to
see steady growth. While that is good news for
the industry, Jared Koerten, senior food analyst,
Euromonitor International, said there is even better news in other parts of the world where savory
snacks are starting to trend.
The US is a $46 billion market currently, controlling one-third of the total global market. More
than 12% of Americans' spending on packaged foods goes to savory snacks, according to
Euromonitor, driving modest but steady growth at
2.2% per year over the past 10 years.
"So if you're in the US, great, you're in the epicenter of the global savory snacks market," Mr.
Koerten said while presenting at SNAXPO 2017,
held this past April in Savannah. "It's a great place
to be. On the other hand, if you're thinking about
expansion opportunities, you're missing about
two-thirds of the global market."
Confectionery still leads the snack market in
Europe and Australasia. Yogurt snacks remain
popular in the Middle East, Africa and Asia

Pacific. Sweet biscuits, meanwhile, lead the pack
in Latin America. Mr. Koerten noted that despite
each region's unique snacking preference, if savory snacks could move closer to the US level of
popularity, the industry would see tremendous
growth and expansion opportunities around the
world.
Developed markets like the US, Europe and
Australasia have the highest per capita spending
on snacks. Depending on the region, consumers spend $300 to 500 annually on snacks, up
2.4% over the past five years, Mr. Koerten said. In
emerging markets, per capita spending is under
$100 but the growth rates in snack spending are
increasing 8% to 12% over that same period.
"When you think about the growth opportunities for long-term expansion potential, a lot of that
is going to come from these emerging markets,"
Mr. Koerten said. "Yes, a promising future for savory snacks in the US. But if we throw that into a
global context, step back and ask, 'how does this
looks globally?' You can see that it's not going to
be a leading market in terms of the fastest growing savory snack markets around the globe."

How Tyson Tastemakers
is changing the game
The creation of Tyson Tastemakers
represented an opportunity for disruption, said Mario Valdovino, corporate executive chef and director
of culinary innovation research and
development at Tyson Foods, Inc.,
Springdale, Ark.
"Modern consumers have shifted
to brands that really deliver experiences instead of products," Mr.
Valdovino said during a session at the
Research Chefs Association's Annual
Conference last March.
Tyson Tastemakers debuted last
year as a range of meal kits sold

46 |

Culinology | JUNE 2017

on-line and delivered to consumers
through AmazonFresh. Each package
includes a recipe card, pre-seasoned
meats, pre-portioned and prepped
vegetables and sauces or seasonings.
Menus change seasonally and feature globally-inspired dishes such as
Cuban roasted pulled pork, Irish stout
beef stew and Korean-style tacos.
Over the course of a year, a team
within Tyson Foods developed the
Tyson Tastemakers brand, laid the
groundwork for a new operating
model within the company and commercialized the platform in a new,

nontraditional
channel.
The company
plans to scale Tyson
Tastemakers in a sustainable and
profitable way, Mr. Valdovino said,
moving beyond e-commerce with a
regional launch into select brick-andmortar stores with click-and-collect
business models, and eventually
available nationwide.
"It's important for us to recognize
the consumer's expectations are
shifting," he said.



Table of Contents for the Digital Edition of Culinology - June 2017

PRESIDENT'S letter -- An evolving industry
EMERGING trends -- Trends driving growth in specialty food
EMERGING trends -- Tapping the power of pulses
INGREDIENT trends -- RISING STARS among ancient grains
LABELING trends -- Signs of the times
EDITORIAL -- Shifting animal welfare perceptions driving change across supply chain
MEMBER profile -- HITTING the mark
MEMBER profile -- A new voice in food
EXPERT voices -- INSIGHTS from Industry Trendsetters
INDUSTRYNEWS -- Positioned for the future
INDUSTRYNEWS -- RCA conference brings taste of Culinology to Puerto Rico
INDUSTRYNEWS -- RCA stirred it up in Puerto Rico
INDUSTRYNEWS -- RCA announces new officers
INDUSTRYNEWS -- Culinology awards honor industry leaders
PETITS fours -- Burger BOOM
PETITS fours -- Trends driving a category in transition
PETITS fours -- Plant-based trending? Think again, says NPD
PETITS fours -- Global savory snack market ripe for growth
PETITS fours -- How Tyson Tastemakers is changing the game
NEWS bites
Culinology - June 2017 - 1
Culinology - June 2017 - 2
Culinology - June 2017 - 3
Culinology - June 2017 - PRESIDENT'S letter -- An evolving industry
Culinology - June 2017 - 5
Culinology - June 2017 - EMERGING trends -- Trends driving growth in specialty food
Culinology - June 2017 - 7
Culinology - June 2017 - 8
Culinology - June 2017 - 9
Culinology - June 2017 - EMERGING trends -- Tapping the power of pulses
Culinology - June 2017 - 11
Culinology - June 2017 - INGREDIENT trends -- RISING STARS among ancient grains
Culinology - June 2017 - 13
Culinology - June 2017 - 14
Culinology - June 2017 - 15
Culinology - June 2017 - 16
Culinology - June 2017 - 17
Culinology - June 2017 - 18
Culinology - June 2017 - LABELING trends -- Signs of the times
Culinology - June 2017 - 20
Culinology - June 2017 - 21
Culinology - June 2017 - 22
Culinology - June 2017 - 23
Culinology - June 2017 - 24
Culinology - June 2017 - EDITORIAL -- Shifting animal welfare perceptions driving change across supply chain
Culinology - June 2017 - MEMBER profile -- HITTING the mark
Culinology - June 2017 - 27
Culinology - June 2017 - MEMBER profile -- A new voice in food
Culinology - June 2017 - 29
Culinology - June 2017 - EXPERT voices -- INSIGHTS from Industry Trendsetters
Culinology - June 2017 - 31
Culinology - June 2017 - 32
Culinology - June 2017 - 33
Culinology - June 2017 - INDUSTRYNEWS -- Positioned for the future
Culinology - June 2017 - INDUSTRYNEWS -- RCA conference brings taste of Culinology to Puerto Rico
Culinology - June 2017 - INDUSTRYNEWS -- RCA stirred it up in Puerto Rico
Culinology - June 2017 - 37
Culinology - June 2017 - INDUSTRYNEWS -- RCA announces new officers
Culinology - June 2017 - 39
Culinology - June 2017 - INDUSTRYNEWS -- Culinology awards honor industry leaders
Culinology - June 2017 - 41
Culinology - June 2017 - 42
Culinology - June 2017 - 43
Culinology - June 2017 - PETITS fours -- Burger BOOM
Culinology - June 2017 - PETITS fours -- Plant-based trending? Think again, says NPD
Culinology - June 2017 - PETITS fours -- How Tyson Tastemakers is changing the game
Culinology - June 2017 - 47
Culinology - June 2017 - NEWS bites
Culinology - June 2017 - 49
Culinology - June 2017 - 50
Culinology - June 2017 - 51
Culinology - June 2017 - 52
https://www.nxtbook.com/sosland/rca/culinology-june-2021
https://www.nxtbook.com/sosland/rca/2020_12_01
https://www.nxtbook.com/sosland/rca/2020_09_01
https://www.nxtbook.com/sosland/rca/2020_06_01
https://www.nxtbook.com/sosland/rca/2020_03_01
https://www.nxtbook.com/sosland/rca/2019_12_01
https://www.nxtbook.com/sosland/rca/2019_09_01
https://www.nxtbook.com/sosland/rca/2019_06_01
https://www.nxtbook.com/sosland/rca/2019_03_01
https://www.nxtbook.com/sosland/rca/2018_12_01
https://www.nxtbook.com/sosland/rca/2018_09_01
https://www.nxtbook.com/sosland/rca/2018_06_01
https://www.nxtbook.com/sosland/rca/2018_03_01
https://www.nxtbook.com/sosland/rca/2017_12_01
https://www.nxtbook.com/sosland/rca/2017_09_01
https://www.nxtbook.com/sosland/rca/2017_06_01
https://www.nxtbook.com/sosland/rca/2017_03_01
https://www.nxtbook.com/sosland/rca/2016_12_01
https://www.nxtbook.com/sosland/rca/2016_09_01
https://www.nxtbook.com/sosland/rca/2016_06_01
https://www.nxtbook.com/sosland/rca/2016_03_01
https://www.nxtbook.com/sosland/rca/2015_12_01
https://www.nxtbook.com/sosland/rca/2015_09_01
https://www.nxtbook.com/sosland/rca/2015_06_01
https://www.nxtbook.com/sosland/rca/2015_03_01
https://www.nxtbook.com/sosland/rca/2014_12_01
https://www.nxtbook.com/sosland/rca/2014_09_01
https://www.nxtbook.com/sosland/rca/2014_06_01
https://www.nxtbook.com/sosland/rca/2014_03_01
https://www.nxtbook.com/sosland/rca/2013_12_01
https://www.nxtbook.com/sosland/rca/2013_09_01
https://www.nxtbook.com/sosland/rca/2013_06_01
https://www.nxtbook.com/sosland/rca/2013_03_01
https://www.nxtbook.com/sosland/rca/2012_12_01
https://www.nxtbook.com/sosland/rca/2012_09_01
https://www.nxtbook.com/sosland/rca/2012_06_01
https://www.nxtbook.com/sosland/rca/2012_03_01
https://www.nxtbook.com/sosland/rca/2011_12_01
https://www.nxtbook.com/sosland/rca/2011_09_01
https://www.nxtbook.com/sosland/rca/2011_06_01
https://www.nxtbookmedia.com