Culinology - September 2017 - 34

E X PE RT voices

"It's meat, but we want to
differentiate because it is
really meat plus."
Liz Specht, Ph.D., senior scientist, Good Food Institute

Duck à l'Orange made by Memphis Meats

lb 1½ years ago to
$6,000 three months
ago and $3,800 most
recently. Ultimately, the
company is seeking to
produce clean meat at
cost parity with conventional products.
Still, the potential for
regulatory confusion exists,
said panelist Rebecca Cross,
an attorney with Davis White
Tremaine LLP, San Francisco.
In the case of clean meat, she

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said it is a food, not a drug or
an additive, and that it will be
regulated by the Food and Drug
Administration (FDA) given that
the US Department of Agriculture
has oversight where live animals
are concerned.

What's in a name?
Will the meat industry challenge
the name "clean meat" given
its implication that conventional
meat is unclean? Dr. Specht said
the industry was not yet committed to the name "clean meat"
but was anxious to avoid a name
that is a turnoff for consumers.
"It's meat, but we want to
differentiate because it is really
meat plus," said Dr. Specht. "A
lot of different terms have been
used over the years...like 'labgrown meat' or 'in vitro meat' or
'meat 2.0.' There is certainly a
consumer angle. Cultured meat
has been used a lot, especially
in the food science community."
Consumer studies have
shown the term "clean meat"
is more likely to generate trust
among consumers.
"The reasoning behind it is
a nod to the concept of clean
energy in that this process is
cleaner in terms of environmental footprint and cleaner in terms
of bacterial contamination," Dr.
Specht said. "So it is clean in a
lot of ways."
Still, Dr. Specht said the field
is open to suggestions to other
terms that capture the essence
of how the product is different
from conventional meat. *


http://www.integrativeflavors.com

Table of Contents for the Digital Edition of Culinology - September 2017

Culinology - September 2017
Table of Contents
President's Letter - Big ideas in Culinology
Emerging Trends - Taking sausage to the next level
Flavor Trends - Condiment creations - What's next?
Ingredient Trends - The seeds of beverage innovation
Campbell moves beyond pea soup
A broader market for plant protein
Member Profile - Those who can, teach Culinology
Sage advice from the professor
Expert Voices - Futuristic 'clean meat'
Food safety - High-pressure processing evolves
Industry News
Petits Fours
News Bites
Ad Index
Culinology - September 2017 - Table of Contents
Culinology - September 2017 - 2
Culinology - September 2017 - 3
Culinology - September 2017 - President's Letter - Big ideas in Culinology
Culinology - September 2017 - 5
Culinology - September 2017 - Emerging Trends - Taking sausage to the next level
Culinology - September 2017 - 7
Culinology - September 2017 - 8
Culinology - September 2017 - 9
Culinology - September 2017 - Flavor Trends - Condiment creations - What's next?
Culinology - September 2017 - 11
Culinology - September 2017 - 12
Culinology - September 2017 - 13
Culinology - September 2017 - 14
Culinology - September 2017 - 15
Culinology - September 2017 - 16
Culinology - September 2017 - 17
Culinology - September 2017 - Ingredient Trends - The seeds of beverage innovation
Culinology - September 2017 - 19
Culinology - September 2017 - Campbell moves beyond pea soup
Culinology - September 2017 - 21
Culinology - September 2017 - A broader market for plant protein
Culinology - September 2017 - 23
Culinology - September 2017 - Member Profile - Those who can, teach Culinology
Culinology - September 2017 - 25
Culinology - September 2017 - 26
Culinology - September 2017 - 27
Culinology - September 2017 - Sage advice from the professor
Culinology - September 2017 - 29
Culinology - September 2017 - Expert Voices - Futuristic 'clean meat'
Culinology - September 2017 - 31
Culinology - September 2017 - 32
Culinology - September 2017 - 33
Culinology - September 2017 - 34
Culinology - September 2017 - 35
Culinology - September 2017 - 36
Culinology - September 2017 - Food safety - High-pressure processing evolves
Culinology - September 2017 - 38
Culinology - September 2017 - 39
Culinology - September 2017 - Industry News
Culinology - September 2017 - 41
Culinology - September 2017 - 42
Culinology - September 2017 - 43
Culinology - September 2017 - 44
Culinology - September 2017 - 45
Culinology - September 2017 - Petits Fours
Culinology - September 2017 - 47
Culinology - September 2017 - 48
Culinology - September 2017 - News Bites
Culinology - September 2017 - Ad Index
Culinology - September 2017 - 51
Culinology - September 2017 - 52
https://www.nxtbook.com/sosland/rca/culinology-june-2021
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https://www.nxtbook.com/sosland/rca/2015_06_01
https://www.nxtbook.com/sosland/rca/2015_03_01
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https://www.nxtbook.com/sosland/rca/2014_09_01
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