Culinology - December 2017 - 36

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The perception of small, entrepreneurial competitors has changed,
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36 |

Culinolog y | DECEMBER 2017

CEOs working with Fahrenheit212 say small is no longer a curiosity.
To the contrary, small means agile, disruptive, fast, fearless. Perhaps of
greatest concern to larger companies, consumers increasingly view small
as perhaps more credible than large.
"That's a game-changing reality," Mr. Payne said. "Big means
slow, cautious, paradigm locked, blinkered, and big can mean less
trustworthy."
He said much of the blame has been directed at "the usual suspects"
of process, culture, talent and organizational structure, creating "blockages impeding the ability breaking out into powerful innovation."

The Lean Start-up
Against this backdrop, the Lean Start-up phenomenon has become
"CEO catnip," Mr. Payne said. Characterized as a streamlined and
research-grounded approach to establishing and managing start-ups in
a way to accelerate the new product pipeline, he said Lean Start-up has
"an irrefutably sexy value proposition to CEOs."
He explained, "'You mean I can spend tiny amounts of money to do
bigger and braver things faster and more impactfully in a repeatable,
scalable way?' No rational CEO can ever say no to that."
Underpinning the appeal of Lean Start-up is concern within large companies that "they have become so slow-footed, so siloed and so process
oriented that they are at risk of permanent stagnation," Mr. Payne said.
Meanwhile, entrepreneurial start-ups are positioned for success like
never before.
"It's all about the age of access," Mr. Payne said. "Start-ups have unprecedented access to capital, to distribution, to technology, to manufacturing and most importantly, access to an audience.
"We used to grow big companies just by putting better ads on
Gunsmoke, with a little more money behind it. Of course these disruptors
can go direct to this audience and build reputation at lower cost. It almost
seems unfair when you've spent decades spending all that money on ads
on Gunsmoke." *


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Table of Contents for the Digital Edition of Culinology - December 2017

Culinology - December 2017
TABLE of contents
PRESIDENT’S letter - Change is the constant
Emerging Trends - Tapping into MOCKTAIL MANIA
HEMP heating up
INGREDIENT trends - The complexity of formulating with yogurt
MENU trends - Healthy indulgences
MEMBER profile - The spice girl
A regional voice in Culinology
EXPERT voices - INNOVATION pressures near boiling point
INDUSTRY NEWS
PETITS fours - THE NEW PLEASURE PARADIGM
NEWS bites
AD index
Culinology - December 2017 - Culinology - December 2017
Culinology - December 2017 - Culinology - December 2017
Culinology - December 2017 - 2
Culinology - December 2017 - TABLE of contents
Culinology - December 2017 - PRESIDENT’S letter - Change is the constant
Culinology - December 2017 - 5
Culinology - December 2017 - Emerging Trends - Tapping into MOCKTAIL MANIA
Culinology - December 2017 - 7
Culinology - December 2017 - HEMP heating up
Culinology - December 2017 - 9
Culinology - December 2017 - INGREDIENT trends - The complexity of formulating with yogurt
Culinology - December 2017 - 11
Culinology - December 2017 - 12
Culinology - December 2017 - 13
Culinology - December 2017 - 14
Culinology - December 2017 - 15
Culinology - December 2017 - 16
Culinology - December 2017 - MENU trends - Healthy indulgences
Culinology - December 2017 - 18
Culinology - December 2017 - 19
Culinology - December 2017 - 20
Culinology - December 2017 - 21
Culinology - December 2017 - 22
Culinology - December 2017 - 23
Culinology - December 2017 - MEMBER profile - The spice girl
Culinology - December 2017 - 25
Culinology - December 2017 - 26
Culinology - December 2017 - A regional voice in Culinology
Culinology - December 2017 - 28
Culinology - December 2017 - 29
Culinology - December 2017 - 30
Culinology - December 2017 - EXPERT voices - INNOVATION pressures near boiling point
Culinology - December 2017 - 32
Culinology - December 2017 - 33
Culinology - December 2017 - 34
Culinology - December 2017 - 35
Culinology - December 2017 - 36
Culinology - December 2017 - 37
Culinology - December 2017 - INDUSTRY NEWS
Culinology - December 2017 - 39
Culinology - December 2017 - 40
Culinology - December 2017 - 41
Culinology - December 2017 - 42
Culinology - December 2017 - 43
Culinology - December 2017 - 44
Culinology - December 2017 - 45
Culinology - December 2017 - PETITS fours - THE NEW PLEASURE PARADIGM
Culinology - December 2017 - 47
Culinology - December 2017 - 48
Culinology - December 2017 - NEWS bites
Culinology - December 2017 - AD index
Culinology - December 2017 - 51
Culinology - December 2017 - 52
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