Culinology - March 2018 - 50

PETITS fours

Big companies thinking
small about innovation

The Coca-Cola
Co. is reimagining
its approach to
innovation.

50 |

Changes in the market for food and beverages are prompting how large manufacturers
approach innovation. Today, speed to market
is becoming a critical component of the product development process and companies are
reorganizing to keep pace. Two companies
making changes are the Coca-Cola Co.,
Atlanta, and Nestle S.A., Vevey, Switzerland.
"A lot of the fast-moving consumer goods
were built on the average because they
were worshiping economies of scale," said
Francisco Xavier Crespo Benítez, chief
growth officer for Coca-Cola, Nov. 16 during the company's annual investor day.
"Economies of scale gave you mass media,
mass distribution, relevance in front of your
customers and low cost. That was the game.
So, average was the game. Now the problem
is that allowed for a lot of local small players
to capture premium niche spaces."
James Robert B. Quincey, president and
chief executive officer of Coca-Cola, likened
the company's original approach to innovation as a quest for perfection. The company would place big bets on a few product

Culinology | MARCH 2018

launches that were developed and executed
over a long period of time.
"The future is not going to be like that," he
said. "We must be more agile, get things to
market quicker ... test (and) learn."
In addition to being more agile, Mr. Quincey
said the company is becoming more open
source.
"(We are) trying to leverage the scale of all
the supply base rather than just do everything
ourselves, trying to do it more in a test-andlearn approach ...," he said.
Nestle, the world's largest food and beverage company, is making a similar transition.
Consumers today have more choices than
ever, from the tens of thousands of products
in a grocery store to the millions of items that
may be purchased online. In addition to the
dizzying array of options, small brands are
challenging the supermarket stalwarts in trust
and credibility, according to Rui Barbas, chief
strategy officer for Nestle.
"To keep up with consumers and to serve
them well, we must live, work and breathe
innovation," he wrote in an article on Medium.



Table of Contents for the Digital Edition of Culinology - March 2018

Culinology - March 2018
TABLE of contents
PRESIDENT’S letter - A great start for 2018
EMERGING trends - 3-D printing Imagining the possibilities
EMERGING trends - Five dairy alternative beverages to watch
INGREDIENT trends - Meal kits Delivering on convenience and fl avor
EDITORIAL - Consumer technology, behaviors dramatically reshaping food service
INGREDIENT trends - Navigating Natural
Simplicity on the table
MEMBER profile - Arby’s adventurous side
Going to the next level
EXPERT voices - What’s next in sous vide?
INDUSTRY NEWS - RCA announces new leaders
INDUSTRY NEWS - Become an RCA partner with year-round sponsorship opportunities
INDUSTRY NEWS - Ambitious culinary arts and food sciences students to compete at RCA Conference
INDUSTRY NEWS - Access RCA Conference recordings
INDUSTRY NEWS - RCA Regional Events
INDUSTRY NEWS - upcoming events
INDUSTRY NEWS - Save the date for 2019
PETITS fours - Big companies thinking small about innovation
PETITS fours - Sourcing the globe for ethnic spice blends
PETITS fours - PANERA PUSHES FOR FEDERAL EGG DEFINITION
PETITS fours - McDonald’s switching to sustainable packaging
NEWS bites
Culinology - March 2018 - Culinology - March 2018
Culinology - March 2018 - Culinology - March 2018
Culinology - March 2018 - 2
Culinology - March 2018 - TABLE of contents
Culinology - March 2018 - PRESIDENT’S letter - A great start for 2018
Culinology - March 2018 - 5
Culinology - March 2018 - EMERGING trends - 3-D printing Imagining the possibilities
Culinology - March 2018 - 7
Culinology - March 2018 - EMERGING trends - Five dairy alternative beverages to watch
Culinology - March 2018 - 9
Culinology - March 2018 - 10
Culinology - March 2018 - 11
Culinology - March 2018 - INGREDIENT trends - Meal kits Delivering on convenience and fl avor
Culinology - March 2018 - 13
Culinology - March 2018 - 14
Culinology - March 2018 - 15
Culinology - March 2018 - 16
Culinology - March 2018 - 17
Culinology - March 2018 - 18
Culinology - March 2018 - 19
Culinology - March 2018 - EDITORIAL - Consumer technology, behaviors dramatically reshaping food service
Culinology - March 2018 - 21
Culinology - March 2018 - INGREDIENT trends - Navigating Natural
Culinology - March 2018 - 23
Culinology - March 2018 - 24
Culinology - March 2018 - 25
Culinology - March 2018 - 26
Culinology - March 2018 - 27
Culinology - March 2018 - Simplicity on the table
Culinology - March 2018 - 29
Culinology - March 2018 - 30
Culinology - March 2018 - 31
Culinology - March 2018 - 32
Culinology - March 2018 - MEMBER profile - Arby’s adventurous side
Culinology - March 2018 - Going to the next level
Culinology - March 2018 - 35
Culinology - March 2018 - 36
Culinology - March 2018 - 37
Culinology - March 2018 - 38
Culinology - March 2018 - EXPERT voices - What’s next in sous vide?
Culinology - March 2018 - 40
Culinology - March 2018 - 41
Culinology - March 2018 - 42
Culinology - March 2018 - 43
Culinology - March 2018 - 44
Culinology - March 2018 - INDUSTRY NEWS - Become an RCA partner with year-round sponsorship opportunities
Culinology - March 2018 - INDUSTRY NEWS - Access RCA Conference recordings
Culinology - March 2018 - INDUSTRY NEWS - RCA Regional Events
Culinology - March 2018 - INDUSTRY NEWS - Save the date for 2019
Culinology - March 2018 - 49
Culinology - March 2018 - PETITS fours - Big companies thinking small about innovation
Culinology - March 2018 - 51
Culinology - March 2018 - PETITS fours - Sourcing the globe for ethnic spice blends
Culinology - March 2018 - PETITS fours - PANERA PUSHES FOR FEDERAL EGG DEFINITION
Culinology - March 2018 - PETITS fours - McDonald’s switching to sustainable packaging
Culinology - March 2018 - 55
Culinology - March 2018 - NEWS bites
Culinology - March 2018 - 57
Culinology - March 2018 - 58
Culinology - March 2018 - 59
Culinology - March 2018 - 60
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