Culinology - September 2019 - 36

EXPERT voices

"They had a cleaner taste profile...
and it turns out that fava bean
protein is on the rise with more
food suppliers out there, so it
was a logical choice for us."
Beyond Better Foods also
markets Bada Bean Bada Boom,
a brand of roasted broad bean
snacks in sweet and savory flavors.
Last year the company launched a
third brand, Cloud10, which is a line of
crispy marshmallow treats made with
brown rice, featuring 15 grams of
protein.
"I saw in the market there
wasn't a healthier option, and
when you look at traditional
rice crispy treats, they have
30 grams of sugar in a 3-oz
Beyond Better Foods has
expanded into plant-based snacks.
Photo credit: Beyond Better Foods

serving, and we created a product that
has less than half of that...with no artificial
sweeteners or high-intensity sweeteners,"
he said.

Ongoing R&D
He described research and development
as a "continuous process" at the company,
which employs approximately 50 at its
Bronx headquarters.
"Other brands may have an R&D phase and
then a launch phase," Mr. Shoretz said. "Our
R&D phase just never stops. I think that's what
enabled us to stay ahead.
"At the end of the day, research and
development and innovation are what's going
to make or break our brand and is going to
be the future of Beyond Better Foods as a
company. We're not Nestle, we're not Unilever,
so continuing to be ahead of the curve,
whether that means launching new products
or making our current products better, that's
the ticket for us." *

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Culinology - September 2019

Table of Contents for the Digital Edition of Culinology - September 2019

Culinology - September 2019
TABLE of contents
PRESIDENT’S letter - Making the commitment
EMERGING trends - Top flavor trends for 2019
Much ado about dates
PLANT-BASED trends - Plant-forward menus taking root
INGREDIENT ISSUES - The fresher the better
MEMBER profile - Diving into R&D
The challenge: Rapid prototyping
EXPERT voices - HITTING the sweet spot in new product development
INDUSTRY NEWS - RCA Conference heads to San Diego in 2020
2020 RCA Conference schedule sneak peek
Scholarships transform the food industry
Regional spotlight
Upcoming events/Upcoming webinar
PETITS fours - Plant-based sales surge to $4.5 billion
Concerns over responsible sourcing continue to climb
Meat eaters driving growth of plant-based burgers at QSRs
Americans missing mark on whole grain recommendations
NEWS bites
AD index
Culinology - September 2019 - Culinology - September 2019
Culinology - September 2019 - Culinology - September 2019
Culinology - September 2019 - 2
Culinology - September 2019 - TABLE of contents
Culinology - September 2019 - PRESIDENT’S letter - Making the commitment
Culinology - September 2019 - 5
Culinology - September 2019 - EMERGING trends - Top flavor trends for 2019
Culinology - September 2019 - 7
Culinology - September 2019 - Much ado about dates
Culinology - September 2019 - 9
Culinology - September 2019 - PLANT-BASED trends - Plant-forward menus taking root
Culinology - September 2019 - 11
Culinology - September 2019 - 12
Culinology - September 2019 - 13
Culinology - September 2019 - 14
Culinology - September 2019 - 15
Culinology - September 2019 - 16
Culinology - September 2019 - INGREDIENT ISSUES - The fresher the better
Culinology - September 2019 - 18
Culinology - September 2019 - 19
Culinology - September 2019 - 20
Culinology - September 2019 - 21
Culinology - September 2019 - 22
Culinology - September 2019 - 23
Culinology - September 2019 - 24
Culinology - September 2019 - 25
Culinology - September 2019 - MEMBER profile - Diving into R&D
Culinology - September 2019 - 27
Culinology - September 2019 - 28
Culinology - September 2019 - 29
Culinology - September 2019 - The challenge: Rapid prototyping
Culinology - September 2019 - 31
Culinology - September 2019 - 32
Culinology - September 2019 - 33
Culinology - September 2019 - EXPERT voices - HITTING the sweet spot in new product development
Culinology - September 2019 - 35
Culinology - September 2019 - 36
Culinology - September 2019 - 37
Culinology - September 2019 - INDUSTRY NEWS - RCA Conference heads to San Diego in 2020
Culinology - September 2019 - 2020 RCA Conference schedule sneak peek
Culinology - September 2019 - Scholarships transform the food industry
Culinology - September 2019 - Regional spotlight
Culinology - September 2019 - Upcoming events/Upcoming webinar
Culinology - September 2019 - 43
Culinology - September 2019 - PETITS fours - Plant-based sales surge to $4.5 billion
Culinology - September 2019 - Concerns over responsible sourcing continue to climb
Culinology - September 2019 - Americans missing mark on whole grain recommendations
Culinology - September 2019 - 47
Culinology - September 2019 - NEWS bites
Culinology - September 2019 - 49
Culinology - September 2019 - AD index
Culinology - September 2019 - 51
Culinology - September 2019 - 52
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