Culinology - June 2020 - 34

EXPERT voices

"The consumer is
changing. If you wait 18
or 24 months to react,
you'll be late."
a company that is responsible for millions of
people, that is going to be critical."
A third change is a greater focus on value
and accessibility.
"When you talk about value and
accessibility people always talk about
'cheaper, cheaper, cheaper,'" he said. "It's
also about providing different forms of easy
access for people to get the product within
that affordability, whether it's a bigger pack,
more price packs, or a different business
model or system model. All of this goes
back to innovation, back to the thinking and

reframing to our business model that we had
before COVID-19."
Ocean Spray's commitment to innovation
doesn't end with the Lighthouse incubator.
The cooperative also is partnering with Plug &
Play, a California-based investor, accelerator
and corporate innovation platform, to
provide resources for startups that may
lose their business completely because of
the pandemic.
"This partnership also helps us be a part
of the conversation about the future of
technology," Mr. Hamdallah said. "We want to
be at the table, partnering with key innovators
from around the world with technology that
can really change the landscape of R&D. We
can partner with them in solving some of the
challenges that we as a company are facing
or that we share." *

Stealth Health.

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Culinology - June 2020

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Culinology - June 2020 - 1
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