Culinology - June 2020 - 6
E M E RGI NG trends
Immunity-boosting
products on the rise
Consumers today are more in tune with
their bodies and aware of the nutritional and
functional attributes food and beverages
offer. COVID-19 is piquing consumer interest
in a variety of wellness applications, and as a
result, today's products formulated to boost
immunity are highly sought after.
The products come in many applications,
some with a focus on improving gut health
with prebiotics and probiotics, as a healthy
digestive system is associated with a strong
immune response.
Other immunity boosting products come
in the form of foods rich in antioxidants,
which help the body fight damage from
free radicals. Free radicals result from
oxidation, a natural ongoing bodily process.
Anxiety, stress and living in environments
with pollution may increase free radical
production. Free radicals cause cells to grow
and reproduce abnormally, lowering the
body's resistance to fight off danger.
Some botanicals also are associated with
boosting immunity, as many are sources of
antioxidants, as well as compounds with
immunomodulatory effects. Curcumin, for
Organic
immunity shot
Vive Organic
markets a range of
refrigerated, 2-oz
cold-pressed juice
functional shots,
including one
formulated to boost
immunity.
6|
Culinolog y | JUNE 2020
example, is the main active ingredient in
turmeric. It has anti-inflammatory effects
and is a strong antioxidant. Ginger root is a
well-established anti-inflammatory linked with
immune response.
Beta glucans from yeast and fungi also
have been shown to support the body's
natural defenses. A March 29, 2020, scientific
review published in the Molecular Nutrition
and Food Research Journal, explored their
mechanism of action as immunomodulators.
Studies show they may "train" the body's
immune cells, triggering changes that help
fight pathogens.
While the Centers for Disease Control and
Prevention, Atlanta, focuses on treatments
and vaccines for COVID-19, scientists around
the world have made immunity support
a priority. Mental health also is garnering
attention, as COVID-19-related anxiety and
stress is taking a toll on the brain.
While product developers may already have
been working on foods and beverages to help
boost immunity and improve mental health, it
is safe to say that this will be a focus for many
companies moving forward.
Prebiotic soda
Poppi is a better-for-you soda
infused with apple cider vinegar,
a homeopathic remedy for gut
health. It comes in seven flavors
and is further sweetened with
stevia.
Culinology - June 2020
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