Culinology - December 2020 - 20
The trends
influencing
fats and oils
innovation
Consumer demand for meat and dairy
alternatives, clean label and health and
wellness are all affecting the category
by Keith Nunes
knunes@sosland.com
20 |
onsumer trends are advancing rapidly.
Interest in plant-based innovation,
transparency and a shifting perspective of
what is clean or natural is forcing ingredient
manufacturers to respond and adapt. A good
example is the market for fats and oils, which
is being buffeted by all three trends.
McDonald's Corp.'s announcement it will
launch a meat alternative platform called
McPlant in 2021 indicates plant-based
alternatives have reached mainstream status.
The flow of products being introduced is
accelerating, and the challenge for fats and
oils manufacturers is continuing to develop
solutions that allow product developers to
meet the exacting standards of consumers,
retailers and foodservice operators in
what is becoming a very crowded and
competitive market.
" We have created a delicious burger that
will be the first menu option in a plant-based
platform we are calling McPlant, " said Ian
Frederick Borden, president of International
for McDonald's, during the company's annual
Investor Day in early November. " McPlant
C
Culinology | DECEMBER 2020
is crafted exclusively for McDonald's, by
McDonald's. In the future, McPlant could
extend across a line of plant-based products,
including burgers, chicken substitutes and
breakfast sandwiches. And we expect some
markets will test the burger next year. We
are excited about the opportunity because
we believe we have a proven, delicioustasting product. "
McDonald's announcement occurred
around the same time the market research
company Packaged Facts, Rockville, Md.,
published a study showing nearly 25% of US
consumers report eating plant-based meat,
poultry or seafood products.
" Packaged Facts' August 2020 National
Online Consumer Survey found 23% of
consumers claim to eat any variety of plantbased meat products, " said Jennifer MapesChrist, Packaged Facts' food and beverage
publisher. " There are opportunities to target
this burgeoning minority of consumers, who
may be persuaded to use larger volumes of
plant-based meat in their diets. The 77% of
consumers who do not eat plant-based meat
Culinology - December 2020
Table of Contents for the Digital Edition of Culinology - December 2020
Culinology - December 2020 - 1
Culinology - December 2020 - 1
Culinology - December 2020 - 2
Culinology - December 2020 - 3
Culinology - December 2020 - 4
Culinology - December 2020 - 5
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Culinology - December 2020 - 7
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