Supermarket Perimeter - August 2022 - 12

Dates on the go
Yuma, Ariz.-based Natural Delights®
launches new Mini Medjools, a
portable snacking line perfect for those who want simple, wholesome,
great tasting snacks on the go.
Mini Medjools include blended Medjool dates, nut butters, seeds,
A handheld take on flatbreads
Another new product showcased at IDDBA that's perfect for snacking
was Paterson, N.J.-based Kontos Foods' latest flatbread innovation, a
nod to smaller household and on-the-go consumers.
Kontos rolled out its Mini Tandoori Naan product, part of the
company's Rustics collection. The 6.8 ounce pack feature four small
pieces of naan, said Kontos' marketing director, Warren Stoll. Two of the
pieces make for a perfect sandwich or snack that can be eaten in the
car or in other on-the-go scenarios, he said.
The minis comes in a resealable bag, which Stoll believes to be an
industry first for mini flatbread products. Kontos hopes to have the
product on retail shelves this summer.
A hot and spicy twist on meat snacks
Homewood, Ill.-based Carl Buddig & Co.'s latest snacking innovation,
hot and spicy sausage meat snacks, was a finalist at the Sweets & Snack
Show's new product contest and was also front and center at IDDBA.
" Hot and spicy is really on trend, " said Buddig's Mariana Cervantes.
" This one was in the works for eight-plus months to make sure it wasn't
too spicy, with the perfect amount of heat. "
Buddig's first attempt at the new product featured habaneros, but
Cervantes said they made the snacks a bit too spicy.
An older product from Buddig that nonetheless has taken off amid
the current surge in demand for all things snacks, Cervantes said, is the
company's Old Wisconsin-branded bites, which come in turkey, beef
and pepperoni.
nuts, and fruit and come in a range of fresh flavors including:
* Coconut: Medjool dates and shredded coconut
* Cacao Pecan: Medjool dates, cacao, and pecans
* Sweet & Salty Almond: Medjool dates, sunflower seeds, almonds,
dried cranberries, shredded coconut, almond butter, and chia seeds
Since the launch, the Coconut Mini Medjools were named " best
coconut dessert " in Prevention Magazine's 2022 Healthy Food Awards.
The Sweet & Salty Almond Mini Medjools won " best dates " in the
2022 Good Housekeeping Healthy Snack Awards. The naturally sweet
treats were a hit with testers of all ages, who described the snack as
" flavorsome and totally innovative! "
97%
Source: foodinsight.org
Each serving size of Mini Medjools (4 pieces) is 150 calories and full of
essential vitamins and minerals including potassium and dietary fiber, which
support muscle recovery and aid in the production of natural energy.
" I love the simple and nutritious ingredients in Mini Medjools " added
Jenna Gorham, registered dietitian. " With 3-4 grams of fiber and 1-3
grams of protein per serving plus all of the macronutrients, they are a
filling, satisfying, and healthy snack. "
" The new Mini Medjools were developed as a direct response to
shopper feedback asking us to create something small, bite-sized, and
full of wholesome ingredients like nut butter and chia seeds, " said David
Baxter, director of marketing for Natural Delights. " After conducting our
consumer focus group, we received glowing feedback from people who
shared that Mini Medjools were an ideal bite-sized snack that they could
feel good about eating and giving to their kids. "
Natural Delights Medjool Dates are a fresh superfood packed with
natural energy and sweetness. Hand-picked at the peak of ripeness and
blended with wholesome ingredients, Mini Medjools are the perfect
snack for every lifestyle. Whether you're looking for a midday energy
boost, workout fuel, or simply wanting to make healthier choices for
you and your family, Natural Delights has you covered.
Natural Delights Mini Medjools can be found on the store locator
nationwide at retailers including Kroger, H.E.B., Sprouts, AlbertsonsSafeway,
The Fresh Market, among others.
12 - AUGUST 2022
supermarketperimeter.com
of Americans snack at
some point during the week. 31% of
respondents reported snacking a few
days a week, while 33% reported
snacking once per day and 24% reported
snacking multiple times per day.
KONTOS, NATURAL DELIGHTS
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Supermarket Perimeter - August 2022

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