Supermarket Perimeter - August 2022 - 3

Editor's note
Editorial
JOHN UNREIN
Editor
ANDY NELSON
Managing Editor
HAYLEY HYER
Digital Media Associate Editor
Publishing
TROY ASHBY
Publisher
GRETCHEN WAGNER
National Account Executive
LILY O'KANE
National Account Executive
WHITNEY HARTMAN
Sales Enablement Specialist
DUSTIN PICKMAN
Audience Development Director
HANNAH CARNEY
Audience Database Specialist
JON HALL
Director of Digital Media
CARRIE FLUEGGE
Digital Advertising Manager
NORA WAGES
Advertising Manager
ANNIE FOURNIER
Advertising Coordinator
ELISABETH SPILLMAN
Design Services Manager
MARJ POTTS
Production Specialist
BECKY WHITE
Senior Design Consultant
FIONA DANKER
Senior Graphic Designer
KATELYN BETZ
Graphic Designer
JIM WHITE
Promotions Manager
ABBY CHRONISTER
Promotions Media Designer
Corporate
CHARLES S. SOSLAND
Chairman and CEO
L. JOSHUA SOSLAND
President
STACI GRECO
Chief Financial and
Administrative Officer
MEYER SOSLAND
Chief Operating Officer
ANDY NELSON
anelson@sosland.com
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supermarketperimeter.com
AUGUST 2022 - 3
Bouncing back
I can't tell you how much the instore bakery has improved my cooking skills.
My burgers used to be greeted with polite acceptance, zero fanfare.
But ever since my wife had a eureka moment and switched from generic center-store
buns to pretzel buns from the Hy-Vee ISB, I seem to be something of a burger maestro.
Dad Burger Night is now appointment dining.
It's not something I would have thought of doing, even though I write about ISBs on a
fairly regular basis. And I think a lot of people are like me. ISB is a department that often flies
under the radar. And when COVID was at its peak, the attention it was getting often wasn't
the good kind.
People weren't ordering cakes, donut cases were a big hygiene no-no. Double-digit
category losses made the ISB a poster child for how even grocery stores weren't immune
from the pandemic's long reach.
Fortunately, ISBs have turned the corner and are looking ahead to a much brighter future.
Despite inflation, dollar sales in bakery are up almost 12% from last year, according to
IDDBA Marketplace Report data from June.
Aspire Bakeries' La Brea Bakery brand recently did a study of shoppers identified as " bread
lovers, " which found that 35% of these consumers are now buying more fresh baked bread
than they were before the pandemic.
Aspire also continues to see increased demand for sealed baked goods, including multipacks
and individually wrapped offerings, as well as the ability for ISB operators to close
their fresh bread packaging.
That's one of many examples of what ISBs need to do to thrive in a changed marketplace
where food safety is paramount.
Other changes, according to Marjorie Proctor, marketing and design specialist for
Conyers, Ga.-based Dover Food Retail, include more self-service displays merchandised
with prepackaged bakery items; unpackaged bakery items behind service glass; and
refrigerated cakes in smaller sizes.
Hard lessons have been learned, changes have been made, and now it's time for bakers,
manufacturers and their retailer partners to reap the rewards of all that patience and hard work.

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Supermarket Perimeter - August 2022

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